Doing good media PR What should media PR do?

1. Full integration with PR

Social media is not a replacement for media, but social media is inseparable in public **** relations as well as in other aspects, traditional media is very important, but if it can be combined with social media, it will inevitably be more powerful, the combination of traditional PR and social is not just a formal aspect of the discussion, according to the statistics of Tangworld Media, nearly all PR departments are 90% responsible for their company's social media.

How can our organizations take advantage of this more valuable, direct and yet easy to control PR message? Keep up to date with the latest social media technologies, or consult with a few of the most experienced PR and new media professionals, such as Interpublic, Shanghai's Tang Realm Media, or Cordiant, to learn more, or, of course, keep your team on a fast-track learning curve now, and develop a knack for analyzing data and incorporating traditional tactics to communicate your message more effectively. to deliver your PR message more effectively.

2. Interacting with our users to complete the PR message

When we do media planning for our corporate clients, the emphasis is always on users, users, users, and everything we do, including product enhancements, UX enhancements, building social media channels, and new media PR, is designed to help us engage and delight our users in ways that help them, such as Youku, Sina Weibo. Tianya community, Facebook, blogs and these videos or forums are or incorporate typical social media platforms that encourage users to **** with creating messages, obviously you have no ability to control (and if you do, it's very limited) this part of the content that is created by the users themselves. The key for PR professionals is how to better engage and co-create PR messages with your users***. So how do you do it, and what should you do to take control of your PR message using social media platforms? I suggest two things:

First, create your corporate social media accounts on quality platforms, which are indispensable and should not be avoided for fear of not being able to control the message,

Second, user-created social messaging can be controlled through more advanced public opinion monitoring tools, so that PR can intervene to deal with it in a timely manner.

3. Keep monitoring

If it's a set of call centers, the people calling in who are in the queue may be more than 50 people, but this is only known to you, and if you tweet it, it's public, and it's even possible for it to become popular and be given a higher profile, and I'm sure that a lot of companies are aware of this, and it's also telling us from the other side of the fence that the importance of social media The importance of social media is getting higher and higher, you may no longer be like a decade or so ago, just posting ads and immediately get the attention of customers as well as purchase. Therefore, Tang Media suggests that the person in charge of corporate social media marketing and PR can develop a collaborative working mechanism based on a 24-hour monitoring tool to keep social media analyzed at all times, and can be the first time to respond accordingly.

4. Make good use of social media gadgets for user analysis

Social media operation, inseparable from keen observation and analysis, especially on the hotspot sensitivity, we as a social media operator, or PR person in charge, we can complete the analysis of certain specific user behaviors through a number of gadgets, which can help us to better formulate social media programs and PR campaigns.

5. Establish good cooperation with opinion leaders

Social media information is huge, every second will produce a lot of information, and how to let your users quickly remember you or your brand and services, it must be mentioned opinion leaders, the new media era has created a new group of opinion leaders, who are the core of the user, in the social media platform has a dominant voice and influence. They are the core of users and have a dominant voice and influence in social media platforms, so it is important to maintain a good relationship with opinion leaders, as their views and comments often easily influence more people.

With the development of new media, the Internet is becoming more and more important, and after a longitudinal analysis of social media as well as traditional media by Tang Realm Media, researchers have found that the influence of traditional media is gradually declining, and that people have slowly become accustomed to obtaining new information through more channels, such as microblogging, WeChat, and other representations of social media, so that if we can better utilize this social media to manage and optimize public relations, it will definitely be a good opportunity for enterprises to make better use of this social media to manage and optimize public relations. and optimize PR, is bound to be a very important part of the work of the enterprise, this article I mainly want to discuss how social media affects the application and implementation of PR, but also hope to give more social media practitioners or PR people some ideas and suggestions.