How is gmv calculated? Is my example correct?

gmv=sales + canceled orders + rejected orders + returned orders, that is, GMV is the sum of paid orders and unpaid orders.

Commonly speaking, the usual online shopping will be ordered, resulting in orders will often include the payment of orders and unpaid orders, and gmv statistical indicators is the sum of the two.

As an e-commerce platform, GMV (Gross Merchandise Volume) is a core indicator of a platform's competitiveness (market share).

Factors determining GMV:

1, the average quality of the user traffic indicators (number of users, etc.)

For large volume applications, if the users are indiscriminately captured, the average quality of the users will be different, but not particularly large, but if there is a filtering mechanism, there is a big difference.

2, conversion indicators (APP to user life penetration)

Mainly depends on three factors:

(1) the category competitiveness of the platform;

(2) brand upgrading;

(3) multiple consumption.