The supply channels of brand enterprises mainly include

The supply channels of brand enterprises mainly include the following:

1, one is the traditional channel: face-to-face physical procurement, including direct channels, that is, direct procurement from first-hand supply factories; Buy from agents or distributors and other middlemen.

2. The second category is online ordering and purchasing. Including direct marketing channels, that is, factories facing primary sources purchase directly from official website; Buy from an intermediary online shopping mall such as an agent or franchisee.

What is brand culture?

Brand culture is a unique combination of beliefs, values, rituals, norms and traditions related to the brand, which is owned by owners, buyers, users or aspirants.

Brand culture also means that by endowing the brand with profound and rich cultural connotations, establishing a distinct brand positioning and making full use of various powerful and effective internal and external communication channels, consumers can form a high degree of spiritual identity with the brand, create brand belief and finally form a strong brand loyalty.

Brand culture is a sub-cultural phenomenon based on the influence and aggregation of a certain brand on social members.

Brand culture and corporate culture are interlinked.

Corporate culture is the embodiment of corporate values, beliefs and behaviors. To put it figuratively, if you regard an enterprise as a person, when you meet this person for the first time, his clothes will give you the first impression. This is the company's VI (visual identification), including the company's buildings, office environment, office equipment, LOGO and other tangible entities with intuitive surfaces;

Through his words and deeds, you can know his style of doing things, which is the concrete embodiment of corporate culture, but what determines this person's words and deeds?

It depends on his deep-rooted values and beliefs. Similarly, for an enterprise, it is culture that determines its system and behavior. The core of this culture is the corporate philosophy and core values that are often said.

So what is brand culture? For an enterprise, the psychological feeling and recognition that this enterprise gives consumers is the brand culture or brand connotation. It is a platform to connect consumers' psychological needs with enterprises and the highest stage of brand building. The purpose is to make consumers feel psychological and emotional sense of belonging and form brand loyalty when consuming the company's products and services.