Are you innovative in catering or innovative?

Are you innovative in catering or innovative?

Innovation and innovation, at first glance, seem to be similar words, but there are great differences.

Because, for catering entrepreneurs, it means two completely different roads.

Understand the innovation and innovation of catering.

Let's first interpret the relationship between tradition and innovation.

Misunderstanding of "Tradition" and "Innovation"

In ze elder brother's view:

Tradition does not reject innovation, it makes us respect the accumulation and precipitation of culture.

Innovation is not abandoning tradition, but keeping pace with the times in the new era.

The relationship between tradition and innovation is not opposite to each other, but has been "transforming". In other words, innovation often creates new elements, features and ways on the basis of inheriting tradition. ......

How to evaluate whether an innovation can be recognized? It depends on whether you meet the needs of society, whether you can create value to better meet the needs, and whether you can inherit iterative culture and skills. If it can, it is progress, and it is also meaningful to consumers and the industry.

Because, nothing is more precious than the "tradition" that has verified the market and demand. But we must not forget that the market is always changing. The market has changed, the needs of consumers have changed, and you have not changed?

From the common sense, in the face of the market, it is against the laws of the market to stick to the rules and do nothing.

Distinguish between "innovation" and "new creation"

The biggest difference between innovation and new creation lies in:

The biggest difference between innovation and new creation is that innovation has roots and new creation has no roots. Innovation can take advantage of the situation and new creation has no potential.

Innovation means making changes on the basis of the original, and its prototype can always be found somewhere, at some time (history) or someone. New creation is made out of nothing, with no material basis and no cognitive basis.

The driving force of innovation lies in the fact that the value no longer effectively meets the demand, or the value is not adequately shaped. The driving force of innovation lies in new demand and extreme market competition, which seems to be a shortcut.

Why are many early entrepreneurs willing to start a business? Everyone will think that the more things that are not available in the market, the more they can represent advanced productivity and creativity, and the old ones will be gradually eliminated. So in the market, we have seen a lot of "magic realism" that caters to entrepreneurial scripts.

What we should not ignore is that catering has an important feature, which is a sustainable accumulation and development industry.

If we spend some time to observe the successful catering brands made in recent ten years, we can trace their development track. It can be clearly found that most of them are innovating rather than creating on the basis of tradition in a certain module/node. The reason behind this is worth thinking about.

From another point of view, if catering is regarded as a jigsaw puzzle, it is composed of modules of different sizes, and each module represents different values. When a dimension is completed, the puzzle is put together. What we have to do is to improve the accuracy of the puzzle success as much as possible and fight more.

From the past to the present, the jigsaw puzzle of catering is composed of more and more pieces, and it is more and more difficult to spell it correctly, which is the result of the development of the times. New creation looks special, but it is often difficult to evaluate, test or even surpass our eating habits and mental cognition. And innovation can inherit the essence of tradition, and then improve and change it to better meet the needs of people in the new era.

Catering entrepreneurship is sometimes like investment, and it needs to find the direction with the least resistance and the greatest success to break through. It goes without saying that innovation has the advantage of "the Force", while new creation does not, which is more difficult. On the surface, innovation and innovation are different in expression order, but in fact they are completely different thinking paths.

Things happen not by accident, but by people's careful design, which is infinite and inevitable. We can respect tradition, understand innovation, do innovation well, and finally bring value to the market.