How to introduce traditional culture into product packaging design

The Combination of Packaging Design and Traditional Culture

At present, while the cultural exchange between China and the world has been strengthened, a large number of western design concepts and works have entered our field of vision and been loved by us. Some designers are blown down by this powerful "west wind", blindly advocating western design schools and blindly imitating and learning western design. Some designers are not skilled enough. In the words of ordinary people, it is: foreign, not local. China designers should learn from each other's strong points, absorb the essence of western design, dig deep into China's culture and art, and spread Chinese packaging design to the world. Modernity and tradition are not separated, but infiltrated and integrated, and inheritance and transcendence are the natural way. Today's social economy presents an obvious feature, that is, commodities are rapidly being eliminated while circulating at an extremely fast speed. At this time, if the product wants to occupy a place in such a fierce competitive market, it must not only rely on the Excellence of the product itself, but also have excellent packaging design. We can take traditional folk art as the design inspiration of commodity packaging, combine it with modern science and technology, combine traditional aesthetic feeling with modern advanced technology, embody the characteristics of commodities in a personalized and innovative way, and promote the circulation of commodities while enhancing the value of traditional culture.

In recent years, auspicious patterns, which are deeply loved by consumers, have been widely used in packaging design. Dragon pattern has always been famous for its unique artistic style and high-spirited appeal, and has become a symbol and symbol of national tradition. In particular, designing dragon patterns as decoration and theme patterns in packaging can play a great role in shaping the artistic image of this commodity, forming a certain artistic conception and expressing a certain theme. Among them, the application of dragon pattern in liquor packaging and decoration is particularly prominent. For example, the packaging design of Bancheng Shaoguo wine well expresses the product concept, brings people a good desire to pursue upward and auspicious, and has strong artistic charm. It is also very strong and bold in color processing, which is rare in packaging in other countries. Red, yellow, gold, silver, black, white and other colors are difficult to reconcile to produce strong visual effects and strengthen the expression of China's traditional style.

At the same time, in order to design creative, practical and influential works, designers should understand that the channel of packaging design is not unique, and designers should use graphics and words logically and emotionally to arrange on the packaging appearance, which can clearly express and arouse the emotional resonance of consumers. Therefore, a good creative product design channel should not only be combined with the market value of the product itself and the emotions of consumers, but also with the traditional culture and art of the nation.