The digital economy era is coming, will bring 3 development direction: the next 30 years are trend

In 20 years ago due to the popularity of the Internet, e-commerce and information technology became, the new way to get rich and development direction.

Because in the traffic dividend period, to achieve low-cost high return, at the same time you can use CRM / ERP and other systems, inventory, sales, profits and other business information, to achieve information technology management, to improve the overall efficiency.

But with the advent of 5G, the Internet of Things, the traditional online and informatized business logic is completely subverted. Because informatization is a one-sided information, it is impossible to connect the product, sales, and operation as a whole, and it is impossible to survive in the digital era.

So in the next 30 years, if you want to survive and develop better, you have to rely on the Internet, Internet of Things, cloud computing, digitalization, data and intelligent business.

1, the relationship between the Internet, Internet of Things and big data

2, information technology to digital business form

3, big data to intelligent business form

a

In the traditional economic form, who can master the oil, will be able to control the economic lifeblood. lifeblood, in the future who can master big data, will be able to grasp the future direction of development.

What is big data? In the operation of the Internet era, each user's information, user behavior, can be through the application as a connection point, through the cloud computing storage and computing, the formation of big data.

In the Internet of Things era, not only can people generate data, but all objects that can be energized can generate data. Objects can interact with each other through networking with the help of sensors to generate different kinds of data.

Such as a refrigerator, open the door a few times a day, how many items are frozen, how much is consumed every day, and the interaction with people, will be cloud computing distributed storage and computing, together, the formation of big data.

The reason why it is called big data is because the amount of information and data is very large, so it has to be stored and operated by cloud computing consisting of multiple servers to be analyzed and secondarily used to generate huge business value.

With big data, you can understand all the information and data about consumers and market trends, and you can use big data to determine future market demand.

Just like some Internet giants, after mastering big data, you can use the data to judge the annual market trends and demand, so you can master the future, so having big data is equivalent to mastering the resources of the new era.

Two

If you want to take advantage of the future development trend with the help of big data, we need to recognize the evolution of information technology to digitalization, and do a good job of strategic layout from the root.

Because the formation of big data is the collection of information generated, so where does the information come from? In the preamble we mentioned that informatization is the predecessor of big data, that is, all the business information, through Internet applications, statistics together.

For example, how many products were sold today, how much profit they brought in, and how much inventory they still have.

But the challenge of doing strategic layouts and tactics based on information technology is very limited, because we can not grasp the precise data of market changes, which ultimately leads to overcapacity, inventory buildup, rising operating costs, and ultimately leads to a large number of business closures.

Then want to fundamentally solve the problem of overcapacity, supply is greater than demand, we need to do on-demand production, accurate matching, which requires a shift from information technology to digitalization. So digital transformation is also the supply-side reform, a very important component, but also the trend of the next 30 years.

Because only a comprehensive digital transformation, in order to put the sales link, inventory, users, and a series of information, through the data center to connect with each other, into a measurable number.

Only when all business information can be digitized can we turn numbers into big data with the help of cloud computing.

Three

From informatization to digitization, digitization to big data, then what kind of business form is behind big data? After obtaining a large amount of data in the future operation, intelligent operation can be realized, and this intelligence includes production, inventory, transportation and marketing.

First of all, from the marketing side, you want to use big data to achieve intelligent marketing, you can be empowered by the giant cloud platform, with the help of application scenarios and data center, cloud computing to obtain big data, according to the actual push accurate marketing information to the matching crowd.

As we often receive some on the phone, e-commerce platform preferential information, taxi platform information, is the platform through the data, judging your recent demand for a certain kind of goods or travel needs, only to do intelligent marketing recommendations.

But the current drawback is that it still belongs to the basic intelligent era, which is because the amount of data needs to be accumulated and technology updates to be iterative.

For traditional enterprises, in today's want to realize intelligent marketing, but also with the help of the Internet giant platform, because the giant has mastered a large number of the C end of the data, through the network platform direct advertising can match the economic needs of the population.

Secondly, the production and logistics of intelligence, that is, when we mastered a large number of user data with the help of the cloud, according to the user's needs, or through the Internet of Things sensors to collect, the user's data passed to the smart factory to do customization.

After the production is completed, it can directly enter the intelligent logistics system, which can be delivered to the designated location through driverless cars.

Then in the next 30 years, want to go from production to logistics to marketing, to achieve intelligence, the most critical is the first digitalization and data, because only accumulated enough big data, in order to give instructions to the machines and equipment based on big data, to achieve intelligent operation.

So if you want to seize the development trend of the next 30 years, you have to shift from information technology to digitalization, and from digitalization to cloud computing, combined with big data, through big data to empower and realize intelligent operation.

This is the first time I've ever seen the world's most popular computer program.