Let's get started. New life broadcast time

"Let's get started! "New Life" was broadcast in iQiyi on February 5, 2023 12:00. It is a talk show with the theme of "starting a new life with a smile". Guests: He, Li Dan, Meng Chuan, Tutu, Wang Jianguo, Wang Mian, Jony J, Bird.

With the praise and recognition of many netizens, "Do it!" "New Life" stands out from the strong competitive program of the Lantern Festival and becomes the best "sweet dumpling companion" for netizens.

Scheme evaluation

From the content level, "Here we go! "New Life" accurately marked the "opening season", created a "talk show special" for migrant workers, and accurately fed it to the target audience with the most focused paragraphs. The novel talk show form made the audience shine. From an industry perspective, "it's started! New Life has achieved a comprehensive innovation in form and value, and opened up new possibilities for talk shows.

Iqiyi takes a unique approach, grasps the schedule of the Lantern Festival, integrates with the folk custom of "the 15th day of the first month and the New Year after" in the traditional culture of China, skillfully takes "starting work" as the topic, takes "starting work with a smile" as the incision, gives the "starting work" a happy sense of ceremony with jokes, stalks and burdens, and provides an outlet for young people's "starting work anxiety".