Traditional Culture Encyclopedia - Traditional festivals - What's the difference between marketing and e-commerce?
What's the difference between marketing and e-commerce?
1, different service objects
The object of marketing service is traditional marketing enterprises. Relying on the development of network technology, e-commerce sells goods online, showing people a lot of information such as model, specification, size and installation conditions of goods.
2. Different learning courses
In addition to the courses that marketing majors need to learn, e-commerce majors must also learn some courses such as web design, photo processing and network marketing skills.
3. The development prospects are different.
Marketing is still traditional offline marketing, which is difficult to change. But e-commerce has now produced some new development directions, such as mobile e-commerce, cross-border electronic commerce and so on. Mobile e-commerce relies on the Internet and increasingly widely used mobile terminals to carry out various business activities, while cross-border electronic commerce mainly conducts international trade on the Internet, which has a very promising prospect.
4, the development trend is different.
From the development trend, the traditional marketing model is declining, while e-commerce is in the ascendant. With the rapid development of real estate and speculation, the store rent of physical stores remains high, which makes many traditional commercial enterprises very difficult to operate and close down. The convenience and speed of shopping make more and more people participate in e-commerce, especially buyers.
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