Solutions to Cultural Soft Power

Chinese national culture is profound and has a long history, which is the primary resource and important foundation of China's cultural soft power. We should fully explore the advantages of China's traditional culture, fully understand the traditional culture of the motherland, take its essence and discard its dross, so as to adapt it to the characteristics of the times, coordinate it with modern civilization, link it with people's lives and state behavior, and consciously realize the modernization and transformation of national culture. Vigorously promote national cultural innovation, strengthen institutional innovation, speed up the construction of cultural communication system, and let China's long history and splendid culture spread to all parts of the world through various media.

The Construction of China's Cultural Soft Power

20 10 Shanghai World Expo is another world event held in China after the Beijing Olympic Games. Hosting the World Expo is a major event in the process of building Shanghai into an international economic, financial, trade and shipping center, which will greatly promote Shanghai's modernization and internationalization. The World Expo has passed 150 years, and the Shanghai World Expo will be the first comprehensive Expo held in China and also in developing countries. The Shanghai World Expo will provide a good opportunity for comprehensively promoting the rejuvenation of Chinese culture and displaying and enhancing China's soft power.

In 1980s, western scholars put forward the concept of "soft power". Soft power refers to an ability that can be achieved by attracting rather than forcing or inducing. It is another part of a country's comprehensive strength besides the traditional hard power based on military and economic strength. This concept clarifies the important value of soft power and promotes it to the same or even more important position as traditional "hard power". People also began to pay attention to tangible "hard power" such as national military and economic strength, and turned to intangible "soft power" such as political system attraction, value attraction and cultural attraction.

2 1 century, the game of comprehensive national strength plays a key role in a country's ranking in the future world order. Cultural soft power, as the attraction, cohesion and influence of a country or region's culture, is also expanding from country to country. All the world powers attach importance to the construction of soft power. With the advent of globalization and the information age, soft power construction is also unified with the prosperity and self-confidence of a country and region. The report of the 17th National Congress of the Communist Party of China proposed to "improve the soft power of national culture" and took it as a long-term strategic task to an unprecedented height. It marks that our party's understanding of cultural construction has reached a new level.

Shanghai's ability to host the World Expo and its international influence will not only benefit hard power at the economic level, but also bring indirect benefits, especially the promotion of cultural soft power.

Under the influence of economic globalization, cultures of various countries also present a new pattern of communication and confrontation, cooperation and competition. Culture has become an important tool for western countries to subvert and control other countries and realize their strategic intentions, and the cultural field has become an important field of political struggle and ideological contest. Therefore, vigorously enhancing the country's soft power has been recognized by the international mainstream society.

1. Expo is a window for the host country to show its level of economic, cultural and social development. After more than 60 years' efforts of New China, especially more than 30 years' reform and opening up, and the successful hosting of the 2008 Beijing Olympic Games, China's cultural soft power has been greatly enhanced, and China's international discourse power has gained a broader space. 20 10 Shanghai World Expo provides a valuable opportunity to show China culture and raise people's cultural awareness. The World Expo has four "great" values, namely, great display, great communication, great cooperation and great development. Its display of China is not only the promotion of national image, but also the spread of China culture. China will take the largest Expo in the history of the World Expo as the carrier, fully display the splendid civilization of China for 5,000 years, the brilliant achievements since the reform and opening up and the beautiful life of China city, bring confidence and provide rich resources for future development.

2. China has enhanced its cultural influence by studying world civilization. While showing modern China, we need to keep a clear understanding that there is still a gap between China's soft power and that of some western countries. Compared with the remarkable improvement of hard power, the cultural soft power needs to be strengthened urgently.

Therefore, apart from showing China, China should also face the world and learn modestly, and regard the World Expo as an excellent opportunity for China people to embrace the latest achievements of human civilization, and at the same time show and learn. The practice of urban architecture and urban life in participating countries in the park not only represents the advanced level of science and technology, but also embodies the history and culture of each country, so that it can "seamlessly connect" with outstanding cities around the world without going abroad, which will have a positive impact on broadening people's horizons and the urbanization process of China. China culture can be developed and sublimated through exchanges and collisions with various civilizations in the world.

Culture is the foundation of a country. In the face of fierce international competition, only by recognizing the value of culture and attaching importance to cultural construction can it flourish and have great potential. Only by forming a cultural advantage that is compatible with China's economic and social development and international status can we take the initiative in the mutual agitation and collision of various ideologies and cultures and effectively respond to challenges from all sides. Therefore, we must strategically consider and plan the promotion of cultural soft power.

First, as a systematic project, the construction of cultural soft power needs to innovate the service mode and management system of public culture. Only by deepening the reform and changing the old ideas, practices and system disadvantages can we open up a broad space for cultural prosperity and provide strong power support. Through the World Expo, we will speed up the improvement of government functions, adhere to the principle of "openness, justice and fairness", strengthen the concept of administration according to law and serving the society, strengthen the sense of service, simplify the examination and approval procedures, improve work efficiency, and provide services for promoting the construction of cultural soft power.

Second, we should further absorb the outstanding achievements of civilizations of all countries in the world and some basic values generally accepted by people of all countries. For example, political values such as democracy and the rule of law, fairness and justice, social and cultural values such as public service, lifelong education, quality of life, and ecological civilization. , get rid of the rough and keep the essence, get rid of the false and keep the true, and use it for our own use to promote the continuous improvement of China's cultural soft power. For example, after the World Expo, Shanghai summed up five spirits, such as "the belief of caring for the motherland, not fulfilling the mission, the style of unity and hard work, the style of taking the overall situation into account, the style of unity and cooperation, the style of Excellence, the style of self-confidence and calmness, and the style of learning from others". Actively carrying forward these spirits is very helpful to cultivate the quality of citizens.

Thirdly, China's traditional culture has a long history, which has always influenced China people's value orientation, behavior and life pursuit. First of all, we should get rid of the negative factors of traditional culture and creatively absorb and digest the nutrition of traditional culture. For example, the mascot "Haibao" takes the Chinese character "Man" as the prototype, which can spread the traditional culture of China and the people-oriented spirit of the times, and show the great changes in China's economy, society and people's mental outlook in the past 30 years of reform and opening up. Secondly, through the strategy of "going out", the international export capacity of China's culture will be further enhanced, and China will consciously transform into a value power and a cultural power after its economic aggregate ranks among the world powers.

Fourth, while strengthening hard power, we should further enhance cultural soft power, persist in taking economic construction as the center, and promote the sustained, healthy and rapid economic development of China. On the one hand, increase the cultural content of goods and services, and strive to build cultural products and cultural brands with core competitiveness. On the other hand, under the impact of the current international financial crisis, the cultural industry has shown great vitality and become a new growth point to promote the development of the national economy. Introduce foreign advanced technology and experience through the World Expo, vigorously develop cultural industries, standardize the introduction of foreign capital and the import of cultural products, and form a cultural market structure with national culture as the main body and absorbing foreign beneficial culture.

Fifth, vigorously carry out education, enhance cultural soft power and promote the improvement of citizens' quality. The education of social morality, professional ethics and family virtues during the preparation of Shanghai World Expo, as well as the etiquette education in line with international standards, are conducive to enhancing the humanistic connotation and spiritual civilization of the city; In the process of operation, citizens' active cooperation with ticketing and local transportation also requires them to have healthy group psychology and good quality. Promote the construction of social moral norms, legal norms and behavioral norms, and promote the improvement of the quality of the whole party and the whole nation. This will also become an extremely valuable asset for Shanghai and even China after the World Expo.

In short, the effect of the Shanghai World Expo is not limited to 184 days, but will be exerted for a long time. By hosting the World Expo, we will try our best to find a road to urban development suitable for China's national conditions, which will have a comprehensive and potential impact on the improvement of the city's image, infrastructure and living environment. With the economic and political development of China, a new upsurge of cultural construction is coming. By building cultural soft power, China culture will radiate more dazzling light.

Only the national is the world's.

Only the national is the world. We must master the soul and core elements of national culture, base ourselves on our own culture, maintain our own national characteristics, and let the world know ourselves and go to the world with the help of unique national culture. How to embody the national characteristics and spirit of China culture in foreign cultural exchanges and communication, and adapt to the perspective of the world, has become a problem that China traditional culture must solve when it goes to the world.

Coordinate domestic development and opening to the outside world, and enhance the international affinity of the national image.

The international affinity of national image is the direct embodiment of a country's cultural soft power. Under the condition of economic globalization, China fully participates in international economic cooperation and competition, and pays special attention to the overall coordination of domestic and foreign policies. On the one hand, a peaceful international environment is a necessary condition for domestic modernization; On the other hand, a harmonious domestic society is the best image for external display. The Scientific Outlook on Development proposed by the CPC Central Committee with Comrade Hu Jintao as the general secretary plays a vital role in enhancing the international affinity of China's national image. The most important task of foreign cultural exchange and propaganda work is to accurately and effectively convey Scientific Outlook on Development's rich contents about "harmonious development" at home and "peaceful development" abroad. Let as many people as possible understand that the development achievements that China has achieved and will achieve not only mean that China has become "a country with more perfect systems in all aspects, more dynamic society, stability and unity", but also mean that China has become "a country that is more open, more friendly and has made greater contributions to human civilization".

In recent years, during their overseas visits, the party and state leaders have seriously publicized China's cultural thoughts contained in the concept of "harmonious world", fully demonstrated the international image of socialist China facing modernization, the world and the future, and earnestly expressed the good wishes of the people of China to work together with the people of other countries to build a harmonious world with lasting peace and prosperity, which has made important contributions to enhancing the affinity of China's national image.

An important aspect of enhancing the international affinity of the national image is to attach importance to absorbing the outstanding achievements of civilizations all over the world, including some basic values generally accepted by people of all countries, such as political values such as safeguarding human rights, democracy and the rule of law, freedom and equality, fairness and justice, and social and cultural values such as public service, lifelong education, quality of life and ecological civilization. The slogans of "One World, One Dream" for the 2008 Beijing Olympic Games and "Better City, Better Life" for the 2008 Shanghai World Expo expressed the common aspirations of people of all countries. To enhance the international affinity of the national image, the key is to regard the concepts of "harmony" and "enjoyment" as the same concept of foreign policy and domestic policy, actively fulfill international obligations and conscientiously implement international rules. In recent years, China has formally joined the World Trade Organization and other important international organizations, signed a number of international conventions to protect citizens' rights and cultural heritage, and initiated the establishment of the Shanghai Cooperation Organization, which has made unremitting efforts and important contributions to promoting "South-South cooperation", implementing the UN Millennium Development Goals, resisting the Asian financial crisis, promoting the six-party talks on the DPRK nuclear issue, solving the debt problem of African countries, promoting the peaceful settlement of the Iranian nuclear crisis, and coping with global warming.

Enhancing the international affinity of the national image involves not only the national behavior, but also the individual behavior of citizens. Scientists, artists and sports stars in China are all influential ambassadors. The words and deeds of China tourists, overseas students, businessmen and other state officials will also be regarded as the representatives of the civilization level of China people. Efforts to improve the civilized quality of the whole nation are not only the core goal of building an advanced socialist culture, but also the urgent task of enhancing the international affinity of the national image and the soft power of the national culture.

Combine traditional wisdom with modern civilization to expand the international influence of Chinese culture.

The report of the 17th National Congress of the Communist Party of China put forward that efforts should be made to "enhance the international influence of Chinese culture", which is an important way to enhance the international community's understanding, trust and respect for China.

One of the basic tasks to enhance the international influence of Chinese culture is to promote Chinese culture. China's traditional culture has a long history and is profound, which not only has the value of historical documents and civilization inheritance, but also is the spiritual home of the Chinese nation, an inexhaustible motive force for the Chinese nation to forge ahead in unity, and shows its global value with inclusive characteristics. We should fully understand the traditional culture of the motherland, take its essence, discard its dross, maintain nationality and reflect the times. It is necessary to use modern scientific and technological means to develop and utilize the rich national cultural resources, excavate and protect the cultural heritage of all ethnic groups, carry out education and teaching internally, and participate in civilized dialogue externally.

It is an urgent task to sum up the cultural factors contained in the "China Experience" of modernization to enhance the international influence of Chinese culture. This requires us to study the cultural background and resources of China's socialist modernization since the reform and opening up, learn from the traditional wisdom of the Chinese nation in thinking and dealing with the relationship between man and nature, group and self, public and private, justice and benefit, rational desire and benevolence, and sum up the ways and experiences of traditional culture adapting to contemporary society and coordinating with modern civilization.

A long-term plan to enhance the international influence of Chinese culture is to constantly create new works and achievements that reflect the vitality and vitality of national culture. The report of the 17th National Congress of the Communist Party of China pointed out: "Promoting the innovation of cultural content forms, institutional mechanisms and means of communication, and liberating and developing cultural productive forces are the only way to prosper culture." This is not only the general requirement of building an advanced socialist culture, but also the key to improving the soft power of national culture and expanding the international influence of Chinese culture. Whether our scholars, writers and artists can continuously create excellent cultural products and whether our enterprises, regions and art troupes can gradually form some internationally renowned cultural brands is an important criterion to measure whether our national culture has a strong and lasting international influence.

To enhance the international influence of Chinese culture, we must speed up the construction of a cultural communication system with fast communication speed and wide coverage. In the information society, cultural communication ability has become the decisive factor of national cultural soft power. The influence of a country's culture depends not only on its unique cultural content, but also on its advanced communication means and powerful communication ability. It is necessary to enlarge and strengthen the mainstream media, form a public opinion force commensurate with China's international status, attach great importance to the application and management of the Internet, and make it a new engine to enhance China's cultural soft power.

To enhance the international influence of Chinese culture, we need to give full play to the enthusiasm of various forces and March into the breadth and depth of Chinese culture. At present, the international communication channels of China culture are rich and diverse. It is necessary to play the role of governments at all levels, state-owned enterprises and institutions, as well as the role of civil society and individual citizens; It is necessary to play the role of cultural units and propaganda departments, as well as tourism, commerce, exhibitions, education, scientific research, sports, overseas Chinese and other departments. In foreign cultural propaganda, we should also choose the most suitable communication form according to the different contents and objects of cultural communication, so that China culture can be known, understood and recognized by more people in the world.

Promote cultural innovation and industrial upgrading, and improve the international competitiveness of cultural industries.

Vigorously developing cultural industries and constantly improving the overall strength and international competitiveness of China's culture is not only an important task to enhance the country's economic strength under the condition of economic globalization, but also the key point to enhance the country's cultural soft power under the background of cultural diversification.

Developing cultural industry on the premise of adhering to the socialist orientation is the dual requirement of developing socialist market economy and building advanced socialist culture. The socialist market economy is not only an effective means of resource allocation in the field of material production, but also an effective means of resource allocation in the field of spiritual production. As an integral part of market economy, the growth and development of cultural industry will help to further improve the country's economic strength; As a modern industry with culture as its content, the expansion and promotion of cultural industry will help China culture to go global, and enhance the international affinity of national image and the international influence of national culture. In order to accomplish the dual tasks of cultural construction and economic construction and achieve the dual goals of improving hard power and soft power, the development of cultural industry should make full use of the new policy space and economic power provided by the reform of socialist market economic system. At the beginning of 2005, the State Council issued Several Decisions on Non-public Capital Entering Cultural Industry. A year later, the Central Committee of the Communist Party of China and the State Council issued "Several Opinions on Deepening the Reform of Cultural System", clearly stating that under the premise of putting social benefits first, efforts should be made to achieve the unification of social benefits and economic benefits, forming a cultural industry pattern with public ownership as the main body and multiple ownership systems developing together, and a unified, open and competitive modern cultural market system. The 17th National Congress of the Communist Party of China further demanded, "vigorously develop the cultural industry, implement the strategy of driving major cultural industry projects, accelerate the construction of cultural industry bases and cultural industry clusters with regional characteristics, cultivate cultural industry backbone enterprises and strategic investors, prosper the cultural market, and enhance international competitiveness."

Innovation is the soul of culture, and improving the ability of independent innovation is the key to improve the international competitiveness of cultural industries. The first condition of innovation in the cultural field is to form an institutional environment, a cultural environment and an educational environment, so that as many people as possible can compete to generate innovative wisdom and a large number of innovative talents can stand out.

Using modern high-tech means to innovate the content of cultural products and cultural production methods, cultivate new cultural formats, and improve and expand the dissemination speed and coverage of cultural information are the development priorities to enhance China's cultural competitiveness. Not only should innovation be realized in the new cultural format dominated by digitalization and networking, but traditional cultural industry departments should also rely on modern scientific and technological transformation to upgrade traditional culture, promote the transformation and upgrading of traditional cultural market, and realize innovation in content, form, management and marketing.

The Fifth Plenary Session of the Seventeenth Central Committee pointed out that culture is the spirit and soul of a nation and a powerful force for its development and revitalization. It is necessary to promote the great development and prosperity of culture, enhance the soft power of the country's culture, adhere to the direction of advanced socialist culture, improve the quality of the whole nation's civilization, promote cultural innovation, deepen the reform of the cultural system, enhance the vitality of cultural development, prosper and develop cultural undertakings and cultural industries, meet the growing spiritual and cultural needs of the people, basically build a public cultural service system, promote cultural industries to become pillar industries of the national economy, and give full play to the functions of culture in guiding society, educating people and promoting development.