What is the data model in infomercial promotion? How to do the effect up?

Information flow placement is based on data modeling, modeling is not accurate enough, will directly lead to advertising failure! Like today's headlines infomercials belong to high-level intelligent channels, do not need too much setup, let the machine learn to find quality users in line with the product for advertising! Baidu infomercials and 360 infomercials are low-level intelligent channels that must work with keyword positioning to determine the population, and machine learning to find high-quality conversion of the population for advertising! Placement of information flow advertising different media platforms performance is not the same way, or more comparative placement data (AB test method) to find their own product quality crowd, high precision placement, and constantly optimize the material and creative copy, in order to make the effect up. You can also consider the use of tools to help you optimize the management of the current information flow of this piece of nine orchids do pretty good you can learn about it.