K. Wah Jewelry's Marketing Activities

I. K. Wah Hundred Years of Marriage Certificate Exhibition

K. Wah spent two years collecting more than 60 marriage certificates from all over the country, from the Qing Dynasty, the Republic of China, the founding of the People's Republic of China, to the Cultural Revolution period, and the modern era, all of them with their own styles and beautiful packages. Each certificate contains the touching emotional experience of a loving couple through the sweet and sour of the world. They also bear witness to the progress of China's marriage policy and social and economic patterns. After a hundred years of wind and rain, things have changed, and the only thing that can witness this beautiful marriage is this marriage certificate.

(A) Introduction to the characteristic wedding book

-The largest wedding book (Jiaqing period)

Mandarin ducks gift book is the ancient proof of betrothal. According to the rituals, the two sides to determine the marriage after the selection of an auspicious date, the male party to prepare the mandarin ducks ritual book, the upper right book of the male party's birth date, into a red envelope, with a request for the marriage of the framed article, ready to prepare a new pen and new ink along with the "first section of the gift" into a red leather "batch of books box "The woman's family receives the gift book, and the father of the woman receives it. The female family received the gift book, by the father or brother with the box of new pen lick ink, in the gift book on the left side of the female party filled with the eight characters of the birthdate, and then in the gift book cover written on the "pro-charged Daji" four words, commonly known as "batch of books". Gift book sent back to the male party, that is, the formal betrothal.

The Qing Dynasty Jiaqing nineteen years (1814 AD) of the mandarin ducks gift book, is China's largest wedding book. The man is a famous local family, the bride price is very elegant and decent, clothing, gifts, silver, and specially to the management of jewelry and jade at the time of the superb and famous Su family store (predecessor of Jiahua Jewelry) custom-made huge amounts of silver and gold jewelry, Su family boss congratulations on the significance of the marriage of a pair of exquisite "dragon and phoenix jade pendant", so the other girl's heart is very happy. This made the couple's daughter very happy. The couple also made a centuries-old connection with K. H. Jewelry (the Su family store).

-The most touching marriage certificate (Daoguang period)

The marriage certificate in the Daoguang period of the Qing Dynasty was also known as the "Luan Shu" and the "eight-pointed post". Generally use gold red paper, in accordance with the order of the male left and female right, were written on the groom, the bride's name, year of birth, month, day and hour, place of origin, three generations of ancestors name; cover with "heaven and earth, Wen Ding Jiexiang," "luanfeng and singing, pearl and jade," and other auspicious blessings. The cover has auspicious blessings such as "Tian Zuo Di He Wen Ding Ke Xiang", "Luan Feng Harmony, Pearl Union". The wedding book also listed "three generations of the wind, six dynasties," such as family history, to show that the family's innocence and decency, fully reflecting the marriage customs of the time when it is important to be a good match.

This marriage certificate is yellowed paper, but still well preserved, but the "long life" is missing half, the original title "long life" when the two marriage certificates and written together, separated from each of the half, and together is complete. is complete. This expresses the beautiful hope and sincere attitude of the parties to the marriage under the feudal marriage system at that time to the marriage for a long time.

-The Most Beautiful Marriage Letter (Republic of China)

June 6, 1949

Chen Shizhuang and Hu Qinzhen, who were both from Guangdong, met at a hometown association in Shanghai where they were studying.

Coincidentally, when they first met, they were instantly familiar with each other, just like the feeling of Jia Baoyu when he first met Lin Daiyu--Hu Qinzhen thought, "It's so strange, it's as if I've seen her before"; and Chen Shizhuang thought, "I've seen this sister before. I have seen this sister before. I have seen this sister before. Looking at her face, even if she is an old acquaintance, she will only be reunited with her today.

However, it was the two jade pendants of K. H. Jewellery that really pulled them together - the jade pendants produced and sold by the Su family store (the predecessor of K. H. Jewellery) in the Guangxu period. At that time, Cixi sixtieth anniversary celebration, the Su family store "dragon and phoenix pair of treasure" was selected as a tribute to congratulate, the reputation of the great. For this reason, the Su family store specially produced only one hundred commemorative version of the "dragon and phoenix jade pendant" on sale to the public.

When Chen Shizhuang and Hu Qinzhen accidentally discovered each other's dragon and phoenix jade pendant, they both believed that it was destined by heaven. The jade pendants in the hands of their ancestors came out from the Su family store together, and after a series of changes, they met again in their hands in Shanghai from Guangdong, thousands of miles away, so perhaps this is the marriage that had already been tied up in a previous life.

-The most characteristic wedding book (Cultural Revolution)

Taiyuan Nancheng District Revolutionary Committee on January 12, 1972

"Cultural Revolution" period of the wedding book is very simple, but there is a full of the characteristics of the times. In addition to a few painted headshots of Chairman Mao, all of them had to have "Quotations from Chairman Mao". The entire marriage certificate is simple in color, generally only in red, yellow and black, and the text is also very simple: "Voluntary marriage, after examination in accordance with the provisions of the Marriage Law of the People's Republic of China **** and the State, issue this certificate." And the seal of the "× × Revolutionary Committee" is the seal of all.

The marriage of the hero and heroine of the marriage book is the unit leader to do the introduction. When they got married, the two of them held Chairman Mao's quotations, and on the night of the wedding, the leaders and comrades of the unit held a celebratory party for them, and that kind of rustic hilarity was very touching and unforgettable for them. Although they did not go through the free love to get married, but the two love to walk through the thirty years of marriage. The "organizational arrangement" of the karma, left in their hearts is a long-lasting love story.

(2) Previous marriage certificate exhibitions

-Beihai Marriage and Love Cultural Festival

Time: August 4-12, 2007

Location: Beihai City, Guangxi Zhuang Autonomous Region, and the An Department Store, K. H. Jewellery counter

"One hundred years of K. H., one hundred years of marriage and love!" August 4, Jiahua Jewelry held a wedding culture festival held in Beihai grand, the entire Beihai immersed in a festive and peaceful atmosphere, the people of Beihai actually enjoy a marriage culture feast and jewelry visual feast.

The Beihai Marriage Culture Festival broke through the previous pure promotional method and showed the world the long traditional culture of marriage in China in the form of the 100-year marriage certificate parade, as well as the beautiful love culture of K. Wah and expressed the beautiful blessings and good wishes of K. Wah to the world's marriages.

This activity will last from August 4th to August 12th, from the 4th, the traffic of Beihai Jiahua jewelry stores and Jiahua counters in shopping malls surged, and the sales increased greatly, and Jiahua's booth gathered a lot of popularity, and the onlookers crowded the venue tightly, and the atmosphere of the scene was very hot and stormy. Many customers were interested in K. Wah's collection of historical wedding books, lingering in front of the display racks and marveling at them.

The grand tour exhibition of century-old marriage certificates will also be launched on a large scale across the country, aiming to promote the traditional wedding culture and customs to the general public, and conveying K. Wah's wishes for a good marriage to people. The successful holding of Beihai Marriage Culture Festival is a good start for K. Wah's marriage culture promotion, which also means a big promotion of K. Wah's "love culture" influence, and K. Wah's jewelry will be more brilliant tomorrow!

-Anhui and Jiangsu Marriage and Love Culture Festival

Time: August 25, 2007 - September 2

Location: Yixing City, Jiangsu Province, the new Sunan shopping mall, JIAHUA jewelry counter

Anhui Province, Wuhu City, China's largest shopping mall JIAHUA Jewelry counter

Following the JIAHUA "Beihai Wedding Culture Festival

After K. Wah's "Beihai Wedding Culture Festival" and "Hundred Years Wedding Book Exhibition", K. Wah's Hundred Years Wedding Book Exhibition and Yixing First Wedding Culture Festival and Daughter Red New Products Conference landed in Wuhu, Anhui Province and Yixing, Jiangsu Province, respectively, and swept through the jewelry markets of the two places with a super-strong lineup and magnificent momentum.

Wuhu, Anhui Province, "one hundred years of Jiahua one hundred years of marriage - Jiahua Jewelry one hundred years of marriage certificate exhibition" on August 25, 26 two days in the Wuhu Business City, Huayi shopping center was held. Yixing, Jiangsu Province, "Yixing First Wedding Cultural Festival and 'Daughter Red' new conference" was held in the new Sunan Commercial Building, from August 29 until September 2nd.

With the successful experience of the Beihai Wedding Festival, the momentum of the activities in Anhui and Jiangsu is even stronger, and the scale is also more ambitious, "100 years of JIAHUA, a hundred years of marriage" publicity banners like two colorful sunshine attracted the attention of countless passers-by, "JIAHUA Jewelry, marriage is indispensable! The red banner of "K. H. Jewelry, Marriage is indispensable" decorated the whole venue with festivity and warmth, and the marriage culture displayed in the century-old wedding book made the customers stop to look at it and wonder at it.

The time of the activities in the two places was closely connected and echoed before and after, which made JIAHUA's red wave sweep through the jewelry market in the two places in a short time, and the sales of JIAHUA's stores and counters were increasing, and the franchisees in the two places were shouting for good results.

The success of the event opened a new situation for Wuhu, Anhui Province and Yixing, Jiangsu Province, and laid a good foundation for the sales boom of JIAHUA jewelry in November. October is the beginning of the second half of the peak season of the jewelry industry, but also the peak of jewelry sales, I believe that all JIAHUA people will be able to grasp the holiday sales peak of this favorable opportunity, *** with the efforts of the JIAHUA brand influence to get another big promotion!

-Jiangsu Wedding Love Culture Festival

Time: September 24-30, 2007

Location: JIAHUA Jewelry Counter in Golden Eagle International Shopping Center, Xuzhou City, Jiangsu Province

In order to meet the "eleven" jewelry war, on September 24, 2007, JIAHUA Hundred Years of Wedding Book The first Xuzhou Wedding and Love Culture Festival was grandly opened. Xuzhou Wedding and Love Culture Festival exhibited more than 30 marriage certificates collected by K. Wah from all over the world from the Qing Dynasty to the Republic of China, the founding of the Republic of China, and the Cultural Revolution period, attracting a large number of customers to visit, and the atmosphere of the event was very enthusiastic. Meanwhile, JIAHUA jewelry counter in Xuzhou Golden Eagle International Shopping Center also launched a series of preferential activities and prepared gifts rich in wedding and love characteristics, and many customers said that their original 11th purchase plan was advanced because of this activity of JIAHUA.

In the jewelry industry where the price war is very fierce, JIAHUA's marriage and love culture is a unique way to lay a good foundation for the sales boom of JIAHUA Jewelry in this November, and the end customers are very satisfied with this and hope that JIAHUA will carry out the special marriage and love marketing to the end.

-Guangxi Marriage and Love Culture Festival

Location: Hezhou New Times Department Store, Guangxi Zhuang Autonomous Region, K. Wah Jewelry Counter

Time: December 1-9, 2007

December 1, 2007, K. Wah Jewelry, Hezhou New Times Department Store, the first Wedding Culture Festival was grandly opened, and during the 9 days, the people of Hezhou fully appreciated the traditional Chinese marriage culture and culture in the joyful and enthusiastic atmosphere. The people of Hezhou city fully appreciated the powerful charm of traditional Chinese marriage culture in the festive and enthusiastic atmosphere during the nine days.

This event not only displayed more than 30 marriage certificates collected from all over the world from the Qing Dynasty to the Republic of China, the founding of the country, and the Cultural Revolution period, but also held the "Night of Jewellery of Jahwa" themed cultural evening party, which fully demonstrated the timeless charm and profound cultural deposits of Jahwa Jewellery. The activity attracted many people to watch, the new era of department stores unprecedented increase in the flow of people, JIAHUA jewelry counter to consult, buy customers are endless. The event also attracted a British lady, Linda, who especially found the person in charge of the event and asked about K. Wah. She said she liked the traditional Chinese culture very much, and the marriage certificate exhibited by K. Wah Jewellery this time made her very amazed. Under the recommendation of the store manager, she joyfully bought K. Wah's dragon and phoenix pair ring as a souvenir.

The activity lasted until January 9, 2008, and finally came to a successful end. The New Era Department Store highly praised this activity and hoped that JIAHUA Jewelry Wedding and Love Culture Festival would be held for the second and third time to bring the people of Hezhou a greater experience of surprise and delightful spiritual enjoyment.

-Guangxi Wedding and Love Culture Festival

Time: December 28, 2007-January 3, 2008

Location: K. Wah Jewelry counter of Five Star Mansion, Liuzhou City, Guangxi Zhuang Autonomous Region

The first wedding culture festival of K. Wah Jewelry in Five Star Mansion, Liuzhou City, was grandly opened on December 28, 2007, which was a grand and magnificent event with a huge line-up. Liuzhou citizens enjoyed the powerful charm of traditional Chinese marriage culture in the festive and warm atmosphere.

During the whole six-day event, the center hall of Liuzhou Five Star Commercial Building was decorated with giant red banners, hanging flags, various kinds of marriage certificates and red carpet with "Inheriting the concept of marriage for a hundred years" and "Carrying forward the fine tradition of marriage and love culture of the Chinese nation", which made it a very festive event. In the evening of December 28 and December 29, two colorful cultural evenings were held continuously in the square of Five Star Commercial Building, which attracted the majority of Liuzhou citizens to come to watch; at the same time, JIAHUA Jewelry Store ushered in a peak period of traffic, with an endless stream of customers coming to consult and buy. The two partners of JIAHUA Wedding Festival, Avantin Bedding and Vivian Bridal Wedding Photography, also made beautiful window displays, which strongly echoed the warm atmosphere of the event venue, giving customers a strong visual impact and creating a good shopping atmosphere.

Liuzhou TV's highest-rated "Newcast" column, Liuzhou Evening News and other related media have reported on the scene, but also further attracted more people to come to the scene to watch, the 2008 New Year's Day, Jiahua 100 years of marriage certificates exhibition of the flow of people reached a peak, the prospective bride and groom Mr. Liu and Ms. Yan purposely in the oldest years of the Qing Dynasty in front of the wedding certificate to take a group photo to commemorate the event, said Ms. Yan, looking at these ancient marriage certificates. Ms. Yan said, "Looking at these ancient marriage certificates, she is also full of good expectations for marriage, and hopes that years later, their marriage certificate will also become the physical evidence of their happy marriage.

The event lasted until January 3, 2008, when it finally came to a successful conclusion. The success of this activity can be said to be a successful conclusion to the 2007 wedding culture festival of Jahwa Jewelry, and at the same time, it also creates a good start for the marketing activities of Jahwa Jewelry in 2008. 2008, Jahwa Jewelry Wedding Culture Festival will be promoted to all over the country, and will step up its efforts to publicize Jahwa Jewelry's wedding and love culture of faithfulness and romance, dying together, sticking together in the same boat through thick and thin, and never giving up, so as to let more people know Jahwa Jewelry, and let more people know about it and let more people know about Jahwa Jewelry, and let more people know about Jahwa Jewelry. More people understand JIAHUA Jewelry and let JIAHUA Jewelry witness more people's happy marriage.

-Jiangsu Wedding and Love Culture Festival

Time: September 4-7, 2008

Location: JIAHUA Jewelry Counter, Shengze People's Mall, Wujiang City, Jiangsu Province

-Jiangsu Wedding and Love Culture Festival

Time: September 19-22, 2008

The JIAHUA Jewelry Counter will be held in the People's Mall of Shengze, Wujiang City, Jiangsu Province, on September 19th to 22nd. p>

Venue: K. Wah Jewelry counter in Zhangjiagang International Shopping Center, Zhangjiagang City, Jiangsu Province

-Anhui Wedding and Love Culture Festival

Time: October 1-4, 2008

Venue: K. Wah Jewelry counter in Andeli Shopping Center, Chaohu City, Anhui Province

Jiangsu and Anhui provinces have held four places K. Wah Jewelry 100 years of marriage certificate exhibition

Following the 2007 K. Wah Jewelry marriage certificate exhibition in Guangxi, Shandong and other places after the tour, in September 2008, K. Wah Jewelry marriage certificate exhibition in Jiangsu, Anhui tour kicked off.

The marriage certificate tour exhibition location are Wujiang City, Jiangsu Province, Shengze People's Mall, Jiangsu Province, Zhangjiagang City, International Shopping Center, Anhui Province, Anhui Chaohu City, Anhui Province, Anderson Shopping Center, Anhui Province, Chaohu Lujiang Town, Anderson Shopping Center, the time from September 4 lasted until October 4th. Certificates around the exhibition lasted 4 days respectively, *** display a variety of marriage certificates more than 30, from the Qing Dynasty Jiaqing years, through the Guangxu, Xuantong, the Republic of China and the establishment of new China in different historical periods, mandarin ducks ritual book, bride price post, allow marriage, child bride post, marriage certificate and other forms of marriage certificate, as if leading us through the time tunnel, for us to lift the red head of the centuries-old marriage.

During the event, K. Wah Jewelry is committed to promoting the excellent marriage and love culture of the Chinese nation, establishing the social value of K. Wah Jewelry brand and enhancing the brand's reputation. Everywhere in the event, visitors came in an endless stream, causing a great deal of local people's reaction, the atmosphere at the event site was warm, and sales were rising. At the same time, Jiahua Jewelry Centennial Wedding Certificate Exhibition attracted extensive attention from local media, such as Suzhou TV, Shengze TV, Wujiang Daily, Zhangjiagang Daily, Zhangjiagang TV, Chaohu TV, Lujiang TV and so on.

Through this series of activities, once again, more consumers learned about the brand culture of Jahwa Jewelry, and further enhance the brand awareness of Jahwa Jewelry in Jiangsu, Anhui and even the country.

Twelve Valentine's Day

(a) The origin of the twelve Valentine's Day

2008, for the year of the lunar calendar, "Wuzi". The word "wu", which means "luxuriant", is used to describe the prosperity of all things. "Zi" five elements of water, at the same time, "Zi Wu Mao You" in the fate of the eight known as the four peach blossom "so 2008 is a veritable peach blossom year." As the saying goes, "the year of peach blossoms is full of joy," and coincides with the Olympic Games, many couples have organized Olympic weddings.

The popular Valentine's Day in the West plus the traditional Chinese Year of Peach Blossom constitutes our unique K. Wah's Valentine's Day, which is also the embodiment of our neo-classical style, as well as to further publicize K. Wah's wedding and love culture.

(II) Twelve Valentine's Days

January 14th K. Wah's Diary Valentine's Day

Do you have a romantic plan for your love on the first day of the new year? Why don't you write it in your own diary and sow the seeds of love in your heart?

February 14th Kiawah Romantic Valentine's Day

Do you like him? Send him chocolates if you like him, so that he will be the captive of your love without realizing it in the sweetness!

March 14, K. Wah White Valentine's Day

Did you receive a gift on the romantic Valentine's Day? Don't forget to give a gift back to your beloved one today too! Love is answered - what could be sweeter than that?

April 14 Kahwa Gourmet Valentine's Day

Love and food have always been linked together - because good things should be shared with the dearest ones! Everything is so good in the presence of delicious delicacies!

May 14 Kiawah Rose Valentine's Day

You love her so much, but you love her in your heart? It doesn't matter, send her red roses, it's all in the air, her shy smile already says it all!

June 14 Kiawah Kissing Valentine's Day

Kissing the hand means courtesy or I adore you; kissing the cheek means I would like to be your friend; kissing the neck means I like you; kissing the lips means I love you. If the distance is far, we can send virtual kisses to our loved ones by sending an e-mail to the person you want to give the kiss to.

Who are you going to give the most passionate kiss to on Kiawah Kiss Valentine's Day? The favorite person, of course!

July 14 Kiawah Silver Valentine's Day

Fiery season, your love is heating up, and the silver ring is the witness of the initial sweet mood. If you love someone, you should introduce them to your friends and family. Today is a great opportunity to bring your intended home for your parents to recognize!

August 14 Kiawah Green Valentine's Day

Why not go for a picnic in such a nice weather? Let's travel together, feel the nature, enjoy the health, walk through thousands of mountains hand in hand, and let love spread in every corner.

September 14th, Kiawajuyu Valentine's Day

The high and refreshing September in autumn makes people's mood extra bright. Autumn is the season of harvest, has your love also reached the harvest season? Are you willing to love her for a long time? Then propose to her!

October 14 Kiawah Wine Valentine's Day

Romantic candlelight dinner is intoxicating, how can it be without wine? Shake the deep red wine under the flickering candlelight and savor it slowly with your heart, like savoring love.

November 14th Kiawah Movie Valentine's Day

Are you free tonight? Let's go to the movies together! Hold hands and go to the movie theater together, watch a classic romantic love blockbuster, and come **** enjoy a glass of orange juice, how sweet!

December 14th Kiawah Embrace Valentine's Day

A year is almost gone, we still love each other y, look at the sky with snowflakes, we can't help but embrace each other, that's all, it won't be cold for the rest of our lives ......