Entity stores want to get a foothold, how to two-pronged approach to multiply turnover, master these 6 points is enough!

Is the customer in your store less and less?

Are you a store often do promotions but the effect is worse and worse?

Are you a store with more and more inventory?

Do you feel that the competitors are more and more internal anxiety?

With the development of the Internet, the rise of social e-commerce, the major platforms have entered the field, making the business of the physical store in the doldrums, down to the point of transfer or closure.

Many people complain that business is difficult to do, in fact, it boils down to the thinking of doing business has changed, if you are still in accordance with the traditional thinking and mode to solve the problem, it is difficult to receive results.

Entity store owners often this month is still in full swing renovation, activities, not a few months there is no vigor. In the beginning are full of confidence, but because of the reliance on the traditional business model, soon to failure.

Then how to make the transformation of brick-and-mortar stores successful, the first need to change the thinking!

The root cause of the disease: why is it more and more difficult to do business in the physical store?

1, e-commerce micro-business in the price has a clear advantage, many people are inside the store look good and go online shopping.

2, artificial rent costs are rising, peer competition is fierce, in fact, to a saturated state, resulting in serious homogenization of the physical store competition, the flow of customers are scattered.

3, a road to black, no Internet thinking, community thinking.

Methods: change thinking

Change the traditional business model of the physical store, the best lots, take goods through intermediaries, engage in promotional activities, the mode of thinking, change to engage in traffic!

Now e-commerce bigwigs are online and offline combination, indicating that there is definitely a market for offline, just the traditional entity owners do not know how to do it.

Jack Ma's acquisition of Bailian, shares in Suning, Liu Qiangdong's stake in Yonghui, opened his own Jingdong physical stores, these are examples.

The so-called entity new retail, is the combination of online and offline.

There are three forms of improving the performance of physical stores:

1 Enhance the old customer repurchase

2 Increase the number of new customers

3 Enhance the old customer referral and repurchase

How to realize the profitability of the physical store, is to build a microblogging group, that is, a community. A qualified physical store community must have these 6 major steps.

Layout - bait - attraction - cultivation - value output --Referral fission

So as to form a closed-loop business model cycle, you will have three communities:

1, the old customer base

2, the intention of the customer base

3, the attraction group.

How to implement it?

The first step: the specific layout planning

What industry you are doing what industry community, which is positioning traffic.

The general physical store products are divided into three categories: just high-frequency categories, just low-frequency categories, niche categories, according to the product bar target customers attracted into the group, through the operation of the community, to activate the customer's desire to buy, and then to establish trust, the output value, and finally batch transaction, you can also cooperate with the neighboring merchants, together with the community.

Because the future of the community it will form an ecological chain, Wu Xiaobo said: all the business can be done again with the community.

The second step in the design of the bait

is the attraction of products, that is, usually do promotional activities of the product, the general community is divided into three kinds of: attract customers into the group of products, products to retain customers, that is, to draw a prize, a free trial of a class of this gift is selected with the back of the transaction has a great relationship.

The third part of the diversion

is to send a small gift to let others add your WeChat, or let them help you forward the circle of friends and then send a gift, is a few dollars do not cost too much. Or you are a little bit powerful to write a bullish copy can be. Let the customer involved.

Step 4 Nurture

Pull people into the group, your and they nurture feelings is not it? Like a mom nurturing her child, give them something nutritious, don't let people go, give them a reason to stay. It is the value of their existence in the community in what? It is that you give her a what kind of culture, you see nowadays businessmen which buy things are not in the story behind the story, so here to learn to tell the story is necessary. Let the customer have a sense of growth, let him grow with you.

Fifth step value output

Simple and easy to understand on two words: dry goods. In your community to give them the output of what they want. For example, you provide them with skin care, weight loss, parenting dry goods in this area, continuous output, energy stacking, over time, they will rely on you, because people are lazy by nature, your task is to raise them lazy, after the transaction will have problems? You dry output more, they are used, they have a sense of accomplishment, certainly not willing to go.

Sixth step referral fission

is to let the customer to help you pull people, they are your deal, think you are good, the product is good, they are willing to give you an introduction, so that the new customers in the referral to you, so has been the cycle of going on, worry about not making money?

I want to emphasize the point is to learn to think more than the method of making money forever, the method can only earn a little money, the method with a long time others will be bored, this is human nature.

But thinking you learn is flexible according to human nature, the current entity store, want to earn more dividends in the future of the new retail, you must build their own field, maintain good customer, establish super sticky, you have a foothold.

Products can be imitated, stores can be imitated, but the relationship between you and your customers is irreplaceable!