What are general industrial marketing channels?

Marketing executives need to understand the structure of the general industrial marketing channel, the development trend of the channel model, in order to design a highly efficient operation of the marketing channel.

1. The structure of general industrial marketing channels

The structure of general industrial marketing channels is shown in Figure 16.

2. The traditional marketing channel model of general industrial products

The traditional marketing channel model of general industrial products has the following three types.

(1) Distribution agency mode

Producers realize the purpose of product distribution in different regional markets by developing agents and dealers, there are two main cases:

Producers - distribution agencies/offices- -agents/dealers -consumers; producers - regional managers -agents/dealers -consumers.

(2) Cooperative business model

Producers and distributors **** with the investment in the establishment of branch offices, the implementation of the form of shareholding.

(3) channel self-management mode

Producers through the establishment of distribution organizations or offices, directly to the target users to carry out marketing and promotional activities. In contrast, the traditional sales model of general industrial products are mainly the following five, as shown in Table 13.