What are the best books for people who want to start their own business?

Share my book list, which I used to make for myself:

The Four-Step Entrepreneurial Approach

The author, Dr. Steven Gary Blank, is a veteran Silicon Valley entrepreneur who founded eight businesses in one **** and serves as a board member and entrepreneurial advisor to several Silicon Valley companies. His many years of entrepreneurial experience have made him y appreciate the inadequacy of traditional entrepreneurial methods. This book summarizes the author's 25 years of entrepreneurial experience and proposes a new customer development approach to make up for the shortcomings of the existing product development methodology, which has set off a wave of lean startups in Silicon Valley in recent years. Currently, Dr. Blank teaches courses on entrepreneurship and customer development at the Haas School of Business at the University of California, Berkeley, the Columbia Business School, and the Graduate School of Engineering at Stanford University. He was the first Silicon Valley entrepreneur to introduce the concept of customer development, and his entrepreneurial theories have influenced a large number of Silicon Valley entrepreneurs and set off a wave of Lean Startups in Silicon Valley. Students influenced by him include Eric Ries (author of The Lean Startup), Nathan Furr (author of Targeted), and Ash Maurya (author of Running Lean). (Baidu Encyclopedia)

The New Generation of Business Models

Author is Alexander Osterwalder. The main story is about the business model canvas, and it is clear that all of these components are interwoven into a clear picture in the mind, how they influence each other and how they interact with each other is all clear to see. Using the Business Model Canvas to analyze multinational corporations such as UBS, Google, LEGO, Nintendo, Apple, etc., we summarize three different industry models, and also cover the new hot phenomenon of the free effect and the Long Tail Theory, etc. In these interesting examples, we find that the business model can be used as an example of a business model. In these interesting examples, we not only become more familiar with how to utilize this canvas for analysis, but also know more about the situation of our own enterprises. (Baidu Encyclopedia)

The Zen of Presentation

Author Scott Bockington, translated by Zhu Min, this book is both practical and fascinating. As a professional speaker, author Scott Bockerton shows us how a number of outstanding speakers act, while pointing out what we can learn from them. Whether you're a manager or a teacher, if you're involved in presenting and expect others to listen, read this book, which gives you an insider's perspective on how to get different people to buy into your ideas. During his 15 years in the speaking business, Scott has experienced Toastmasters, both large and small, with both successes and failures, and he has distilled these experiences into the unique, interesting and lively stories in this book. Improve our speaking skills with this book.