Who has used social media for word-of-mouth marketing? It's urgent to get online.

The most professional company engaged in social media word-of-mouth marketing and online communication in China is probably Beijing Word-of-mouth Interactive (online word-of-mouth) company. Here are two cases of their company, which I hope will be useful to you.

Case one. Taobao "seconds kill"

Last September, word-of-mouth interaction (online word-of-mouth) and Taobao launched Taobao's "second kill" activity. At the front end of the spike activity, social media marketing methods such as community marketing, wiki marketing and video are adopted. Especially in video marketing, two videos, "Thunderbolt Rolling, Shanzhai Edition Founding the Country" and "Zeng Ge Killing Aliens, Cattle Overriding", have earned enough attention for Taobao's "Seconds Kill". The average number of views of the two videos on the video website reached 6.5438+0 million times, and the reprinting volume reached 500,000 times.

Under such propaganda, Taobao's "second kill" activity is not a fire.

On the major search engines, "seconds kill" has become the hot word of the year. On Taobao, tens of thousands of Taobao users participate in the "second kill" every day. Word-of-mouth interaction spread through a series of diversified networks, gradually making "spike" a new auction method for online shopping.

IT is worth mentioning that WOM also won the "IT News Award and Sohu IT 10th Anniversary Celebration" annual excellent marketing case award for this case.

Case 2. Ling Yan will show you around the World Expo.

This is a recent case of word-of-mouth interaction this year. On June 1 1 this year, the appearance of a group of beautiful flight attendants attracted a large number of tourists to stop and pay attention. They wore uniform uniforms and waved the flags of Expo volunteers. This is a "Show You Around the World Expo" activity jointly organized by Word of Mouth Interactive and China Eastern Airlines.

10 Expo aviation volunteers selected by China Eastern Airlines flight attendants in Ling Yan visited the Expo site with lucky netizens recruited by Sina Weibo.

This group of netizens and members of "Oriental Miles" won round-trip air tickets, star-rated hotels, Expo meals, "Oriental Privilege" and "Expo VIP Room" through the solicitation activity of "Ling Yan Show You around the Expo" held by China Eastern Airlines in Sina Weibo. On the same day, lucky passengers, led by aviation volunteers, watched the 4D movie of the Aviation Pavilion, drove the simulator, tasted the Expo feast of China Eastern Airlines and visited the venues on both sides of Pujiang. The flight attendants who participated in the exhibition tour of the Expo Park included the male and female protagonists of China Eastern Airlines who participated in the 4D film shooting of the Expo Aviation Hall, as well as outstanding flight attendants who received much attention in the "cutest volunteers" and "most beautiful volunteers" activities of the Expo.

The highlight of this case is the use of "Weibo" by word-of-mouth interaction. Its activities on Sina Weibo platform attracted extensive participation of netizens. Within a week, Ling Yan's "Weibo" has accumulated more than 10,000 comments and reposts, which has become one of the hot topics of Sina Weibo.