The traditional program of activities for the Tanabata Festival

A complete list of traditional activities for the Tanabata Festival

In order to ensure that the work or things can be carried out in an organized manner, it is often necessary to formulate a program in advance according to the specific circumstances, the program is a specific action for a particular action to be developed to implement the details of the implementation of the method, the steps and arrangements, and so on. How should the program be developed? The following is my program for you to organize the traditional activities of the Tanabata Festival compilation, only for reference, we take a look at it.

Tanabata traditional activity program Daquan 1

First, the theme of the event

Tanabata Valentine's Day x brand new fashion theme party activities

Love shockwave to find the goddess in your heart

Second, the time of the event

8 The first is to increase the number of people in the market, and the second is to increase the number of people in the market, and the third is to increase the number of people in the market, and the fourth is to increase the number of people in the market. (Example: average daily turnover of 150,000 yuan xx20% = 180,000 yuan)

(After the end of the event, the Finance Department to the Board of Directors to report on the results of the event)

Fourth, the concept of the event

The event has been a combination of Beijing, Shanghai, Shenzhen, x, x bar has been effective promotional methods, combined with the Dongguan entertainment venues, the activities of the experience. The experience, for the current fashion city men and women like to find passion, looking for fresh stimulation of the consumer psychology to plan integration. Activities using large-scale dating methods, encourage guests to come to x entertainment efforts with "strangers to talk", and then through our dating activities on the program carefully, strict deployment of methods of control, I believe that we can create a cheerful, fresh night bar life mode. (Specific control methods see the planning of the sixth love shock the first wave)

V. Activity methods

1, the integration of the company's various departments of customer resources, unified in the form of a short message to the guests to release information on the activities;

2, through the outdoor advertising, dj station, led display screen, the chartered room computers, etc., to the recent patronage of the company's guests to release information on the activities, the content, the content, the content, the content and the content, the content and the content. The company's guests released activity information, content, activity methods;

3, carefully arranged activity venues, and strive to create a romantic, beautiful holiday atmosphere;

4, this activity to passion hall as the center of activity, ktv rooms as a supplement;

5, where the 16th visit to the x female guests, can be in the consulting desk to get a rose

Six, the activities

Love shock the first wave: "looking for the goddess in your heart" (to focus on the consideration)

①, the campaign slogan: determined to speak with strangers;

②, the company's own design of the dating card, male ( green ), female ( green ), female ( green ), female ( green ), male ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female ( green ), female (green). Green), female (pink); dating card content: name (what is the name), age, hobbies, work, his / her requirements;

③, the guests open the table / card, with the open table / card snacks given to the guests dating card, so that the guests to fill in their own;

④, the guests can be observed, and then entrusted to the waiter will be given to the dating card to the heart of the him / her;

⑤, if both sides are interested, can be through the waiter from which to send the card;

⑤, if the If both parties are interested in each other, they can start dating after communicating with each other through the waiter.

⑥, for the active business atmosphere in the hall during the event, the company may consider arranging for dj attendants who are not in the room to participate in the event in civilian clothes. (Specific implementation arrangements to be decided separately)

Love shock the second wave: "show yourself, hot mm convening order" (this plan contains the hall and private rooms)

By the director of the company to the superior cadres to the night to observe the female guests, such as the discovery of a youthful and beautiful girls, you can notify the subordinates to invite her to a specific time to do a simple performance on the stage in the company (the company's). Time to do a simple performance on stage (host, performance time is arranged separately), after the show can receive a special cocktail card, with the wine card to the cocktail bar to receive a designated cocktail Tang will be a cup of cocktails. (The selection of this activity is subject to the signing and approval of the general manager or director of the company.)

Love shock the third wave: "true confession" where the night of Valentine's Day patronage x of the hot couples, the company can provide them with the opportunity to go up to the dj stage, loud expression of love. And can be given a Tang will be champagne (special days special confession of love, how can not move her / him)

Love shock fourth wave: "romantic passion" (this plan includes hall and private rooms)

activities during the period of July 15-16, where consumption of more than a dozen beers or consumption of 150, can be obtained on July 16, 0:00: 00:00, and can be given the opportunity to buy the first beer of the night. July 16, 0:00 pm on-site raffle ticket, and so on. The ticket will be drawn on the spot.

Activity Background

Tanabata, the most romantic day of the year, the day of infinite tenderness and honey release, sincere desire and expectation waiting for the answer, the collision of the heart and the heart, the impact of the eternal love of the sparks.

Tanabata is a typical Chinese Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year, and on this day, couples will arrange a lot of activities to celebrate this special holiday. This makes Tanabata Valentine's Day a consumption peak. Many businesses are proactive in seizing this opportunity to engage in a variety of promotional activities to increase popularity. The same goes for us, we need to seize this opportunity.

Second, the name of the event:

Oriental Plaza "love is around" Valentine's Day true love gala

Third, the theme of the event

" Rose mood, love you and me"

Theme interpretation requirements: "simple but impressive" as the design idea, combined with couples from knowing each other to love each other's emotional journey, through interactive games interspersed with the form of the program performance, shaping the Valentine's Day romantic, warm, strong atmosphere

At the same time, it provides a stage for young couples to express their emotions and an opportunity to interact with each other, creates a happy scene of "love is all around", and triggers the thinking of "harmony and care".

Four, the purpose of the activity

(1) in such a romantic day, we take action to send sincere blessings, may the world's lovers finally get married, old age, full of happiness.

(2) By using the activity to increase the popularity of Oriental Plaza, reflecting the plaza's humanized care, and enhance the brand awareness and reputation of Oriental Plaza in the life of fashion.

V. Time and place

Time: the seventh day of the seventh month of the lunar calendar

Place: xx

VI. Organization

Organizers: xx

Sponsor: xx

Undertaker: xx

VII.

Mainly divided into the following four basic links:

Each theme link of the interactive game interspersed with guest performances, to link.

1, the only - show love

Opening program: love in the expression - guests perform classic love songs duet (a little)

Interactive games: love in the interactive - speak out your love, song solitaire (men and women singing) (a little)

Interactive games: love in the interactive - speak out your love, song solitaire (men and women singing) (a little).

Participants: hosts and couples selected on the spot

Props needed: wireless microphone, small gifts, whistles or small palms, etc. (slightly)

2, the only - hidden love

Articulation program: love in the heart - guests perform modern dance (slightly)

Interactive game: love in the surprise - guests perform contemporary dance (slightly)

Interactive game: love in surprise - mysterious gift, true confession (slightly)

Participants: the public who want to send their own carefully prepared gifts on Valentine's Day, so that the other party surprised

Props demand: couples prepare their own gifts, flowers, etc. (slightly)

3, the only - Cherished love

Interactive games: love in the tacit understanding - heart to heart, through the test couples tacit understanding degree (slightly)

love In careful - one in a hundred, through the identification of couples to test each other's familiarity (slightly)

Love in cherish - empathy, simulated scenarios for couples to feel the importance of each in the other's heart (slightly)

Participants Participants: couples and interested viewers

Props required: a number of uniform couple shirts, looking for the correct couple can get a set of activities in the couple's clothing (slightly)

4, the only - eternal love

Articulation program: love in the enduring - guest performance of the folk music performance (slightly)

Interactive games: love in the commitment - the declaration of true love big collection, to convey deep love, the scene to tell (slightly)

love in the same heart - through *** with the efforts of the obstacles to build a love hut belonging to two people (slightly)

Participants

Props needed: blocks, rubber ropes, baskets, tables, etc. (slightly)

Eight, organization and implementation:

1, the organization of the event

"The only show of love",

2, news public relations

xx is responsible for inviting the leaders of the relevant guiding units, and is responsible for the contact and organization of the news unit reports.

It is proposed to invite x radio and other major news organizations to interview and report.

3, funding items:

x Square to provide funding for the activities, and is responsible for venue arrangements and related matters.

A. Preface

The flower store is a beautiful and elegant place, the floral art is the soul of the flower store. Beautiful flowers convey people's colorful emotions.

Thankfully, our x-flower store has also become an important part of weaving this beautiful city! Here, we work hard, struggle, just for a garden full of fragrance, people's bright smile, a better future!

Tanabata Valentine's Day is approaching. This romantic, moody charm of the day every year is our florist to create a miracle of flowers, but also let us look forward to the day.

Second, the goal of the strategy

1, the overall goal:

In the three-day door Tanabata Valentine's Day activities, to achieve the success of the successful completion of the activities, and for the florist to recruit more customers, win more people's support and love, and ultimately achieve the greatest benefits.

2, specific objectives

During the event, the three-day turnover of more than 20,000 yuan per day, the number of flowers ordered every day not less than 200, the number of flowers delivered every day not less than 300 times. The number of scattered flowers totaled 3,000.

Three, the purpose of the activity

With the current improvement in people's living standards, people have a variety of needs of the service industry are constantly developing. Because of catering to the market demand, the flower delivery market has a huge consumer potential. Although the current consumers are not obvious, but with the creation of the company's brand, the credibility of the improvement, a variety of publicity effects will certainly inspire more consumer groups to set out. Our team will be committed to creating a unified standardized management business model to create their own brand. So we through this activity to enhance the brand recognition and reputation of our florist, as well as increase our sales.

Four, the activities of the object

We x this activity is mainly aimed at the object of the 16-30 year old crowd, these young people 82.2% of the people have a new and novelty-oriented psychology, will produce the consumer spending on consumer goods boom.

V. Theme of the event

"x invites you to **** the Valentine's Day"

Six, the way the event

(a) determine the partner

This activity we can find the supply of our bouquet of decorative products and flower maintenance products company to cooperate, and strive to obtain their company sponsorship.

(2) promotional methods

1, flower booking activities - flower delivery program

2, Tanabata Valentine's Day themed flower display

3, Tanabata Valentine's Day bouquet of promotional activities

4, Tanabata Valentine's Day special events

5, small items related to flower arrangements

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strong> VII. Time and place of the event

(a) Activity time

The event lasted for xx days, respectively xx, xx and xx days of xx months.

(2) the location of the event

The location of this activity of our x-flower store is in front of the flower store, as well as some nearby universities, movie theaters, large entertainment venues, squares, gardens, and so on the Tanabata Valentine's Day, where the lovers will go together.

Eight, advertising with the way

1, large display board

2, flyers

3, signage design, flower store decoration and layout

4, website publicity

Nine, the preparations

(a) Personnel arrangements

1, before the event to recruit 30 temporary workers (19 women, 11 men), responsible for delivery, customer service, bouquets of decorative, publicity, and the sale of loose flowers, etc., the requirements of delivery personnel must be familiar with the local environment, so that flowers will not be unable to find a place to send flowers late and so on.

Need 8 delivery personnel (the store's original 2 delivery personnel, 6 male temporary workers);

Answer the phone and online orders need 2 personnel (the store's original 1 customer service personnel, 1 female temporary workers);

bouquet decorators 5 (the store's original 2 bouquets of decorative, 3 female temporary workers);

2 doorway publicity, five street Propaganda staff (6 temporary workers 2 women and 5 men, women 's publicity at the door, men to the nearby excuses to publicize);

Arrangements for 14 personnel will be sold to the nearby universities, movie theaters, large entertainment venues, squares, gardens, and so on Tanabata Valentine's Day, lovers will be together to go to the place (the store's original sales staff, 13 are female temporary workers, the sales staff will be on the 13 temporary workers A little training);

In addition to the delivery of temporary workers have the necessary requirements, other temporary workers can be hired to play part-time college students in the neighborhood, college students part-time relative cost is relatively low, hiring them can reduce costs.

(ii) material preparation

Before the event to carry out a variety of advertising and publicity activities in the streets and alleys to distribute flyers advertisements, do a good job of decorative publicity in the store, online update the business of the florist, a wide range of receiving all kinds of reservation bouquets and online ordering, and at the same time to prepare for the activities of the large number of flowers, flower activities to supplement the adequate supply of resources, and the partner side of the items provided by the packaging, as the activities of the gift. Gifts.

Ten, medium-term operation

During the activity, consumers in the store consumption of 99 yuan can get the store's vip card. Regardless of the old and new customers, all vip customers with vip card can be limited to receive a gift. If customers have any doubts about this activity, the sales staff should explain in detail, the final interpretation of this activity in the store.

XI, late operation

1, open a customer forum platform on the website to give customers the views of our florist activities or suggestions, and to solve the customer dissatisfaction with our activities, and then randomly selected 10 places to send out the store's elaborate gifts.

2, continue to work with the media to publicize, using the principle of striking while the iron is hot, to further improve the recognition and reputation of our florist brand, retained the old customers, recruited new customers, the florist will increase the sales rate of a grade.

XII, the cost of budget

Temporary labor costs: 30 people, each 3 days of wages for an average of 500 yuan

The store store decoration: replacement of some of the old old ornaments, a red carpet by the store entrance to the store, the store decorations and the pro store compared to the salient points, to attract passers-by desire. About 20xx yuan

Advertising and publicity costs: a banner 300 yuan, flyers 10,000 about 800 yuan, rent the annex along the large display boards about 5, rent for a month, about 8,000 yuan per month per sheet

Project Costs: Temporary labor costs of 15,000 yuan, the shop store decorations 20xx yuan, advertising and publicity costs of 41,100 yuan; Total 58100 yuan.

XIII, accident prevention

1, in order not to send flowers late phenomenon, we will notify the sender to arrive at the destination 5-15 minutes in advance.

2. If there is any intervention from the government department, we will make reasonable coordination as well as actively cooperate with the government.

3, encounter customer complaints, we will use the most appropriate way to communicate with customers, and immediately apologize to them, and take appropriate measures to resolve customer dissatisfaction

XIV, the effect of the estimated

1, the formation of the whole of a system, the facilities are perfect, perfect, to meet the needs of customers, Publicity in place, service to the home.

2, increased awareness of the masses of x florist, leaving a deep impression on the masses, with the mention of gift-giving think of platinum, so that consumers talk about flower delivery is the first thought of our x florist; so that we have more loyal and stable customers.

The traditional activities of the Tanabata Festival program 4

Activity time: xx x month x day - x month x day

Activity theme: love in the Tanabata you are good

Activity stores: Rizhao store, new Mart, Juxian store, Lanshan store, Jounan store, Jiaonan store

Activity content:

First, "blessing of the motherland of Beijing to realize the dream".

Third, happy shopping to win the gold medal

xx x month x day - x month x day period, the day of the event, a one-time shopping full of 300 yuan (Juxian store, Jounan store, Jiaonan store full of 200 yuan), with the shopping ticket to register to participate in the "joy of shopping to win the gold medal" evaluation activities, to win the gold, silver and bronze prizes. Details of the event are as follows:

(1) Customers who have made a one-time purchase of more than 300 yuan (200 yuan in Juxian, Jounan and Jiaonan stores) are eligible to sign up for the contest, and the eligibility for participation is based on the amount of the single receipt, and the receipt is not cumulative for participation in the event.

(2) the activities of the customer "shopping amount" for the evaluation criteria, set "shopping medal list", at any time to participate in the evaluation of the activities of the top three customers shopping amount of information. When the mall closes for the night, the top three customers will be awarded the gold, silver and bronze prizes of the "Win Gold Prize" activity. The list of winners will be announced on the next day in the "shopping medal list" and telephone notification, please bring the shopping ticket and ID card to collect the prize.

(3) Gold Award winners will receive a gift worth 200 RMB, Silver Award winners will receive a gift worth 150 RMB, and Bronze Award winners will receive a gift worth 100 RMB. Limited to 10 per day, until delivery.

V. Commodity promotion

1, holiday gift class promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.

2, for the summer student supplies, books, stationery, student bags and bags of goods for limited time discount sales.

3, summer footwear and apparel and other parts of the commodity 50% off clearance promotion.

4, couples wear priority display.

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