Which platform is good for opening an online shop? How to drain online and offline? Give some valuable advice, thank you in advance!

Hello, how to choose an online shop platform when opening an online shop? Jiujiu Niu briefly introduces their advantages and disadvantages about Pinduoduo, Tmall Mall and Xiaohongshu:

Which platform is good for opening an online shop?

First, it is a good choice for novices to open an online shop with more products, no matter from the entry conditions or traffic support. Moreover, the current search ranking mechanism is relatively simple. As long as the merchants make sales, traffic will naturally flood in.

However, most consumers on the Pinduoduo platform come from third-and fourth-tier cities. These people have high demand for daily necessities and low acceptance of product prices, so they are better places for daily-use businesses.

However, if you are a merchant who makes high-end products or products with high quality requirements, such as cosmetics and health care products, it is difficult to sell them in Pinduoduo, which is the restriction of platform audience on merchants.

Second, Tmall Mall Tmall Mall is a subsidiary of Alibaba. It was born in Taobao, and has a huge consumer group on Taobao since its birth. Through decades of development, Tmall Mall is now the most famous in the e-commerce platform, and its transaction volume is also among the best.

For merchants, Tmall Mall has a mature promotion system and a strategic policy of incubating new brands. If you want to be a brand merchant, opening a shop in Tmall Mall is also a good choice.

However, the traffic of Tmall is large, and the competition among merchants is also great. At present, the number of merchants on Tmall has become saturated, and the number of merchants in various industries has reached its peak. Tmall's foreign merchants are gradually decreasing, but the assessment standards for merchants are increasing day by day. Therefore, if you want to open an online store in Tmall, it will be the most difficult to cross.

Moreover, almost all kinds of products on Tmall have hatched mature brands, and consumers' consumption habits have been fixed. Novices want to open online stores on this platform, and it will be difficult for products to survive without certain styles and advantages.

Third, Xiaohongshu Anyone who has used Xiaohongshu knows that Xiaohongshu was originally a social sharing software, which was sought after by consumers by sharing experiences and planting soft texts. At first, it mainly focused on skin care and makeup. Although other categories have been gradually opened up with fame, we have to admit that most of the consumers on Little Red Book are female users. Therefore, businesses engaged in skin care cosmetics or other female products have great advantages in opening online stores in Xiaohongshu.

Unlike Tmall and Pinduoduo, Xiaohongshu is a cross-border e-commerce platform, which requires high supply chain perfection of merchants, and also requires merchants to be familiar with policies such as transnational operation.

I hope it will help you to open an online shop!