How should food posters be designed?

There are two main ways to match the colors of food posters: one is to choose adjacent colors with high saturation, warm yellow and warm red, which will make people feel warm and heal and increase their appetite; The second is to choose a black and white neutral background to set off the color of food! Regarding the design of food posters, there are still many friends who don't know how to design them. In order to help you learn video poster design better, let's share an example to explain it briefly. Let's have a look! ~ Share some tips on food poster design: Let's use a food poster of Shaanxi Snack Festival for analysis and explanation. First, lack of appetite for food posters; The reason is that the product picture is too small, in fact, the product picture is ok. Second, the primary and secondary are not clear enough; Originally, I wanted to combine the two propaganda messages as the visual core, but this effect did not form. Because there are many words and the font is not big enough, there is no hierarchical relationship between the title and the food picture below. Third, there is no atmosphere of snack festival; There is also because the product picture is too small, and the picture layout is too regular and quiet. Fourth, it is not beautiful enough; The main element in the poster is words, all of which have not been worked hard on font design and typesetting, and the form is too simple and conventional; In addition, the color matching is too monotonous, lacking contrast and beauty. Lack of design sense and details. For example, although the topic is a bit small, it is still a bit stiff and lacks change; Although the propaganda text is relatively large in length, its visual impact is not enough, and there is a lack of connection between various elements. So how can we improve these problems? 0 1, in order to enhance the appetite of the picture, the most direct and effective method is to enlarge the product picture. Because sauce bone is the main promoter in the activity, it can be highlighted. How big is it? Close to the width of the poster, making it the absolute core of the layout. The delicious sauce bone is ready, the appetite is wide open, and the relationship between primary and secondary is also opened. 02, the main course has been very prominent, and other dishes have shrunk. In order to concentrate the picture and make a flexible composition, I put these dishes around the sauce bone to form an arc, which is a little clearer, making the dishes look richer and more dynamic visually, so it also strengthens the atmosphere of the snack festival. 03. The title has been redesigned. Mr. Onion tried to design the title from three directions: if time is tight, there are simple ways to deal with it, such as slightly lengthening the font, adding a little thickness, and adding an auxiliary graphic to make it more visually impactful and formal. Here I use the roof graphics of representative buildings in Shaanxi Province. This processing method can create visual symbols, which is beneficial to the extension of other materials. If we have enough time, we can spend more time designing fonts. For example, catering brands also use handwritten fonts, and the roofs of ancient buildings designed in front can continue to be used. But onions are not good at writing, so I also tried the third method. I combine the characteristics of Song style and bold style, exaggerate some strokes to design the title, and then use the pinyin of the title to misplace the layout, so that they have a certain sense of retro and modern, visually formal and lively. 04. Highlight two promotional messages with orange contrast color: green blocks, which are arranged in an arc along the edge of the big sauce bone picture. Each group of words is divided into two lines, and the color blocks and light and shadow are used for the front and back relationship, and the words are light yellow. Although I don't regard the promotion text as the visual core of the picture, these two messages are still outstanding, even more prominent than the treatment in the first scheme. 05. In order to strengthen the sense of form of the poster and distinguish it from the same type of poster, I added a khaki diagonal color block on the background to carry all the dishes. It feels like handing out a plate of delicious food with paper, and the picture becomes brighter and the color scheme is richer and more beautiful. 06. Increase the projection on the dishes to enhance the sense of space and movement of the picture. The names of dishes can be arranged along the outer contour of the corresponding picture, which has a stronger sense of design and flexibility. Then press a layer of shading on the yellow block, and the layout begins to become refined. Finally, let's look at the overall effect. Contrast effect before and after: the function of food posters is nothing more than highlighting food and using it skillfully. TINT grasps the key points of publicity, increases the subject words and attracts attention; The content of the poster is concise and prominent; Food as the focus, text as the support, illustrated! I don't know if you have a certain understanding of the design of food posters after reading the revision of the above food posters. If you want to learn more poster design skills, you have come to the right place. Hurry up and learn the system course ~ find an enterprise service and deliver it on Pig Bajie. Then pay for it.