The product positioning mode in the international market does not include

The positioning of products in the international market is an action of designing the company's products, which makes them occupy a unique and valuable position in the target customer base. Positioning refers to the position of your product in the eyes of customers. One of the most powerful weapons in market competition is not what marketers can do with products or market portfolio factors, but positioning refers to what happens in customers' minds. The position of a product in the eyes of customers depends on a series of factors, a large part of which is controlled by marketers.

After completing market segmentation and target market selection, enterprises must position their own products in order to enter the target market, that is, to establish the differences, characteristics and advantages between their own products and those of competitors. Product positioning is an important content of corporate image positioning. In the 1990s, when CI (Corporate Image) became popular all over the world, product positioning took on a new meaning. Experts in marketing put product positioning strategy into CI strategy for re-understanding and evaluation, and put forward four basic principles of product positioning.

(1) Product positioning should be improved rather than reduced.

Enterprise product positioning reflects enterprise image, which is a process close to perfection and perfection. With the improvement of technology, the progress of technology, the improvement of product quality and the appearance of new products, enterprises should upgrade their positioning of their products from low to high: from low price to high price, from low guarantee to high guarantee, from low added value to high added value, from low new technology content to high technology content.

(2) product positioning should be new, not vulgar.

The purpose of enterprise product positioning is to distinguish its products from existing and potential competitors. Therefore, in product positioning, we should strive to be personalized, avoid popularization, strive for innovation, reflect the new characteristics of products, and avoid routine.

(3) The product positioning should be stable and unchangeable.

Once the product positioning is established, it must remain relatively stable. Outstanding product positioning is even accompanied by the whole process of product life cycle. Product positioning should not be changeable, and it can be adjusted if positioning is not allowed, but product positioning must be cautious, neither easy positioning nor changing product positioning casually. With the change of environment, enterprises can and should reposition traditional products from a new angle.

(4) Product positioning should be solid and not empty.

Enterprises should position their products objectively and realistically according to the market competition environment and their own strength. It's either called "the lowest price in the city" inexpensively, declared "leading the new trend" in advance, advertised as "famous all over the world" in a best-selling way, or listed as "boutique house", put on "luxury cabinet" and labeled as "high-grade price". Product positioning should be based on the responsibility to consumers, accurate analysis of the competitive environment and fair and objective understanding of the characteristics of its own products.