From traditional marketing to network marketing more successful enterprises

This is too much network marketing: creative win full of "money" scene

A few years ago we do marketing promotion for customers, the Internet is still as an emerging media, is a supplement, customers finally really use the Internet communication is very little. Today, the Internet can no longer be called an emerging media, or can not be regarded only as a media. Residing in the world's second, more than 100 million Chinese Internet users, as well as the world's first Internet time, the Internet flew into the common people's homes, and gradually to the masses, who do not dare to ignore this power, as well as the birth of this power marketing change.

The Internet has created a new market environment, whether from the traditional 4P, or to the more popular 4C in recent years, the Internet will be marketing management process of enterprises, brands, products, channels, and consumers, and even suppliers and other links tightly linked. At the same time, the Internet can also be popular experience marketing, event marketing, interactive marketing, as well as viral marketing and other marketing tools combined, therefore, the rapid development of the Internet has created more marketing opportunities for enterprises. The previous pattern of relying solely on traditional media for mass communication is gradually changing, and companies are utilizing the strengths of the Internet in combination with the weaknesses of traditional media for different tasks according to different marketing purposes, whether it is to establish a brand image, or to promote sales, or to establish a relationship between consumers and the brand.

Simply from the last two years in full swing network marketing, not only a profound impact on the business, but also engaged in this field of research on the advertising agency, as well as the network of companies, but also brought more opportunities and challenges, many companies began to venture into this field. The emergence of new media, so that the means of dissemination of advertising has become more convenient, enterprises get more choices, forging their courage to try new things. Internet marketing in this market situation, gradually recognized and used, it has a profound impact on today's media market, marketing tools, as well as creativity.

Internet marketing, the great popularity

Every year China's advertising investment is rising, the traditional media's share of advertising, as well as readership or audience is declining, fully demonstrating the power of the network in the gathering of popularity and marketing effect.

A survey shows that in the new year, Taiwanese companies have increased their willingness to invest in online advertising, with about 75% of companies choosing to invest their marketing budgets in the web in 2007, a growth rate of more than 30% over last year. The report points out that among the three media, namely TV, print and online, enterprises are generally willing to increase their investment in online advertising. Overall, 75.62% of companies said they will budget for online marketing this year, the highest growth rate of all (including TV, print and online) marketing tools. Although this is a survey in Taiwan, it signals a new trend that was unimaginable in previous years, which fully demonstrates the effectiveness of online marketing.

In the face of today's media environment and communication needs, advertising agencies are more market situation, should be changed by customer demand. Intercom international advertising in the past two years with the service of the Internet company and the study of network marketing, in the development of marketing strategies for customers and creative thinking process, never ignored the power of the network. With the rapid power of this force, we are doing marketing promotion and creativity to enterprises, began to consider how to use these emerging communication channels to achieve precise communication.

It can be said that online marketing through precise communication, experience, interaction and other forms of product information with consumers to communicate in great detail. This not only strengthens the relationship between enterprises, brands and consumers and the dissemination of advertising information, while greatly reducing the marketing costs of enterprises, but also can be combined with event marketing, entertainment marketing, and mass media and other traditional forms of creating an impact on the integrated communication.

Network marketing, creativity wins

In 2006, the case of combining entertainment, network, and even business is countless, "a steamed bun triggered by the blood" to create a spoof of the precedent, but also let a lot of people see the business opportunities. How to combine the netizen's self-creation and business, the use of the Internet to implement viral marketing, many people began to explore this innovative form of marketing.

Lenovo signed during the World Cup Xiaoluo, this is a big event, how to pass this influence, network marketing played a big role. The "Search for Xiaoluo" prize campaign attracted a large number of Internet users to participate in a series of activities such as blogging, playing kickball, and other activities, the new Lenovo spokesman Xiaoluo and the brand to quickly establish communication between them, and by watching and downloading the TVC commercials as well as browsing the product information to get the lucky draw points. This series of innovative activities ultimately gained a high level of attention and participation from netizens.

In 2006, the Internet marketing can be said to be a great light, for enterprises is a new marketing means of more attempts, but can really catch the interest of netizens and eyeballs are those interesting, full of creative marketing activities. Therefore, creativity is still the key to win the decision of network marketing.

The most difficult target consumer group to communicate with in marketing is the netizens, because of their habit of using the Internet, they will only select the information that is useful to them, and it is easy to filter out the information from the advertisements. In this case, all the traditional forms of advertising for them, are not effective. Those forms of old-fashioned, pop-up ads, pop-up information will only attract resentment and Internet users curse, if the Internet users are not even willing to click on the minimum, the content is even better is empty talk.

Interaction and entertainment constitute a unique advantage of network marketing, through creativity, Internet users can fully experience the new feeling of the product, to a large extent, to avoid a large number of traditional advertising mandatory to bring people's disgust. Internet marketing puts forward higher requirements for creativity, because it is not easy to let Internet users to participate in, creativity plays a key factor. To do the form of innovation, content creativity in order to catch the eye, to achieve the purpose of the real delivery of advertising information.

Creativity in this marketing change will be closer to consumers and netizens, more interactive, higher participation.

Internet marketing, full of "money" scene

In 2002, the global Internet advertising is more than $ 5 billion, less than three years, rose to more than $ 12 billion. The rapid development of China's economy has greatly contributed to the growth of the advertising market. At the same time, with the broadband into thousands of households, the combination of the network and 3G cell phones, when the Internet is as convenient as watching TV, then the Internet will be fully integrated into people's lives and become an indispensable medium. At this time, will create a new, full of "money" market area. For enterprises is a marketing change, marketing concept change, marketing management change.

The Internet changes people's habits, and even lifestyles, if he treats him as a media, he will bring more unexpected communication miracle for enterprise marketing; if he treats him as a means of marketing, he triggered by the changes that will affect the business organization, operation and so on many links. At the same time, bring enterprises, network companies, as well as advertising agencies, are full of "money" opportunities and challenges.