Ceramic industry how to effectively integrate resources

And we consume domestic non-renewable resources and cheap labor, but the exchange of profits is the lowest. Why do we have this kind of labor low-end production, and others have mastered the sales channels and get high profits this situation, that is, they have mastered the industrial integration channels. Mention of industrial integration, ceramic enterprises and related media professionals have done a lot of analysis and industry seminars. Some companies in the marketing of sanitary products, but also gradually focus on the transfer of products to the overall sanitary space, emphasizing not only tiles, toilets, bathtubs, etc., but with the help of vanity boxes, vases, murals, etc. to create a unique style of each space. And we are now doing industrial integration to bring us how much profit? Previously mentioned industry integration Sogou, just the integration of ceramic products, such as sanitary ware and ceramic tiles, there may be some soft decorations, but only for the bathroom, ceramic tiles as a companion, there is no real integration into our industry, that is to say, we have been talking about integration is only ceramic products integration, rather than the industry industry chain of the consumer cycle to integration. We are familiar with the international home furnishing brands, such as IKEA, ZaraHome and so on. Careful people are not difficult to find the products they sell are in accordance with the product consumption cycle to integrate. General family home product consumption cycle, for example: ceramic products (including wall and floor tiles, sanitary products, etc.) cycle of 10 to 15 years; furniture and lighting products consumption cycle of 5 to 10 years; paint wallpaper products cycle of 3 to 5 years; fabric products consumption cycle of 2 to 5 years; other decorative products consumption cycle of 0.5 to 2 years; the above data may be shortened with the market demand cycle! The above data may also shorten the cycle with market demand. China in the past 10 years has been in the real estate industry demand for home products peak, especially in the hard decorative ceramics demand is relatively large, but with the maturity of the real estate market, the market demand will slowly shrink, then the home industry, the other products consumption cycle is relatively shorter than the ceramic consumption, so in the next few years Tianlongbazhong, soft decorative products have gradually become the main body of consumption in the home industry. Then ceramic enterprises how to carry out effective industrial integration? For the entire home furnishing industry chain of products for integration, from hard decoration to soft decoration of the two industries more carefully integrated together to further improve value-added services. The following broadly summarized five aspects: product integration, service integration, design integration, logistics integration, channel integration. Through these five kinds of integration to help each different regional business development, integration, complementary, mutual support, etc., no integration, the enterprise product brand profit volatility is very large, integration after the competitive strength is very strong. From the ceramic market out, it is recommended that dealers open up alternative marketing model to help dealers establish core competitiveness. In the past, dealers have to spend a lot of money, most of them do not want to do focus on decorating the home, the most direct is the price competition, and the price can only be to the source manufacturers to resources, and manufacturers desperately trying to improve efficiency and reduce costs for the enhancement of product competitiveness, competitiveness output to the market is reflected in the price. How can we get out of this vicious industrial chain in order to reduce the operating costs of dealers, to help dealers establish core competitiveness, manufacturers price advantage, and ultimately effective in bringing down the terminal price, to achieve **** win. Change a kind of preemptive marketing model, break the traditional ceramic market marketing model, mining potential consumer awareness, to meet the demand for consumers to meet their consumption desire in busy locations, with manufacturers price advantage and core competitiveness (join the soft with the integration of sales, small with large, guide potential consumers, the terminal to establish a membership system), Run City fine. To small and big goodfeel, break the existing ceramic store big decoration luxury store sales model; take multi-store operation, a store a feature, multi-store display, reduce the dealer's operating costs; store face should be to talk about the atmosphere and style, with the soft decorative attraction and "affinity" atmosphere to create a shopping environment, the human culture of sales! Reduce the number of samples issued. Support store decoration, so that the terminal retail stores as the window of the enterprise, the enterprise back-office centralized design; product integration and distribution; to provide customers with more value-added services, and help dealers to establish core competitiveness. Sales channels can be carried out through the point, line and surface. In a short period of time within a small area to quickly open the local market. Ceramic enterprises are all home furnishing industry capacity output value of the leading industry, but also the most strength and ability to go industry chain integration of industry, only after the integration of industry chain enterprises, brands have the ability to have the opportunity to make a head-to-head with the foreign retail industry.