What impact will the development of e-commerce bring to traditional retail enterprises?

The influence of the development of electronic commerce on traditional retail enterprises;

E-commerce has lowered the status of traditional middlemen, and wholesalers and retailers specializing in commodity intermediary services have appeared in traditional transactions. The manufacturer or several middlemen transfer the ownership of goods down the linear value chain. This lengthens the trading chain and produces added value, and consumers have to bear more circulation costs for this. In today's e-commerce environment, manufacturers can sell directly to consumers at a relatively low cost.

The sales business of online stores has gradually overlapped with the traditional retail industry, forming a situation of direct competition. Online sales have many incomparable advantages compared with traditional enterprises. The shopping method is novel and convenient. The online shopping mall provides business services 24 hours a day, all year round, and you can buy your favorite goods at any time and enjoy home delivery or mail delivery service.

E-commerce and traditional retail have their own advantages, and it is impossible for online retailers to completely replace traditional retailers. However, traditional retailers, whose prices are not competitive and lack the convenience of online commerce, will inevitably fail if they do not take the initiative to make changes. The countermeasures of traditional retail industry in the era of e-commerce can be said to be the natural evolution of retail industry to high efficiency.