What does lbs merchant chain mean?

Speaking of LBS, I think most users don't know what it is, but our daily life is closely related to it. For example, you will understand:

If you want to go to the movies on weekends, you can take out your mobile phone and open the group purchase application to see which cinema nearby has a group purchase promotion. After buying the ticket, I decided to call a taxi to the cinema, opened the taxi application, and the car information was quickly pushed to the nearest taxi. Soon, we arrived at our destination. A few seemingly simple actions contain a lot of LBS services.

LBS English full name: Location Based Service, which is a location-based service, can capture the user's location information and use the GPS module in the mobile phone to send its own location signal to the positioning background to achieve positioning, so the accuracy is higher. Combined with the application, it can meet the needs of users and provide convenient conditions for the promotion and marketing of businesses.

So what can "LBS merchant chain function" bring to merchants?

For merchants, by accessing the "LBS merchant chain function" and collecting personal preference data of users' diet and consumption, merchants can not only accurately know who consumers are, but also accurately locate where they are, show their brand characteristics, LBS positioning, contact information and store logo, and quickly open the market for product promotion. Based on the huge user base, the number of potential users is very considerable, and there is huge commercial value behind the turbulent traffic.

For example, if you are in a business circle, you will soon receive news of discounts in nearby shopping malls. If you are in a restaurant street, coupons and vouchers will pop up immediately, which greatly stimulates the potential consumption desire.