How should the sports industry transform in the future if it wants to develop by leaps and bounds?

As we all know, the experience of sports scenes is a major feature of sports consumption. The sudden outbreak of the epidemic has caused a great impact on China's sports industry, and the grim situation has led to the survival pressure of small and medium-sized sports enterprises in China. According to statistics, there are more than 6.5438+0.7 million sports industry units in China, of which more than 80% are small and medium-sized enterprises with nearly 6 million employees, which is an indispensable new force in the sports industry. This epidemic has made many small and medium-sized sports enterprises encounter difficulties.

The Influence of Epidemic Situation on the Development of China's Sports Industry At present, most small and medium-sized sports enterprises in China tend to light assets strategy. Even so, the pain is obvious for small and medium-sized sports enterprises operating in the traditional way. These industries account for a high proportion in the total sports industry in China, which will inevitably affect the realization of the overall goal of10.5 trillion sports consumption in the 13 th Five-Year Plan of China's sports industry.

The impact of the epidemic on the high-quality development of sports industry in China is self-evident, and small and medium-sized sports enterprises need to consider the changes and transformation after the epidemic; From the government level, it is imperative to help small and medium-sized sports enterprises reorganize as soon as possible. Small and medium-sized sports enterprises are an important pillar of the development of China's sports industry.

Various provinces and cities across the country have introduced various measures to deal with the impact of the epidemic and promote the sustained and healthy development of small and medium-sized enterprises. The Ministry of Industry and Information Technology has specially issued 20 measures to further strengthen financial support, financial support, innovation support, public services and overall coordination for small and medium-sized enterprises, aiming to help small and medium-sized enterprises enhance their confidence and tide over the difficulties by reducing taxes and fees, reducing operating costs, improving cash flow and subsidizing public services. Obviously, most small and medium-sized sports enterprises in China are also expecting local government departments to introduce corresponding measures faster and more solidly.

The survival and development of small and medium-sized sports enterprises China's sports industry has sounded the clarion call from high-speed growth to high-quality development. Now, the "war epidemic" makes people pay more attention to their health. Show healthy sports scenes and fully meet people's psychological needs. The idea of pursuing health through sports will be deeply rooted in people's hearts, and will also bring development impetus to the prosperity of China sports market. The global sports industry has experienced an unprecedented pattern change. Those market participants began to think positively about competition and innovation. Before the arrival of a new era, no one wants to be excluded. This is a question of survival. 2020 is the beginning of a brand-new decade, and people's expectations should far outweigh their worries. The sports industry seems to have more optimistic chips. After all, the European Cup and the Olympic Games are enough to stir up the whole sports market.

The sports market is increasingly influenced by the whole economic environment. Last June, 165438+ 10, the Organization for Economic Cooperation and Development (OECD) predicted the global economic prospects in 2020. It seems that this is not a grand blueprint. With the adjustment of major markets, growth resistance will remain a challenge. In this context, the main participants in the sports industry need to accurately grasp the future trend, take the initiative to attack, face the competition and be brave in innovation.

Of course, we don't need to panic. It just reminds us that the global sports industry should start thinking about its weakest point. Industrial chain, audience, marketing scene, media monetization, etc. These aspects of the sports industry are undergoing obvious changes, which will have an impact on the operating rules of specific industries.

Yutang analysis: In 2020, which direction should the sports industry develop?