Taobao small and medium-sized sellers how to do Taobao operation

Developing an overall project strategy plan

Before formally entering Taobao, it is important to make a good plan to analyze the market, analyze competitors, target consumers as well as gain insights into the strengths and weaknesses of your own brand, products and business. Taobao provides many data analysis tools, it is easy to analyze the data, such as the total size of the industry, hot products, competitors' sales forecasts and so on. Through the analysis of these data combined with their own product advantages can establish the direction, clear thinking, clear positioning, and develop sales targets, Taobao development stages and development steps to determine the stage of team formation. After the formation of specific operational progress plan form.

The formation of the operations team

When the overall project's strategic planning is good, it is the organization of resources, people, money, materials and other resources. Talent is the core of Taobao operations, all the work plan needs to be implemented through the people to complete. Team formation, according to the strategic sales targets and inputs can be large or small, and, should be in the specific operation process gradually adjusted. A complete Taobao e-commerce team consists of at least the following positions: project director, merchandise operations, Taobao promotion, artwork, customer service and other personnel. Commodity operations mainly for product analysis and planning, promotional activities such as the organization, Taobao promotion focuses on the use of various Taobao tools such as through-train promotion, artwork is store decoration, product and baby page design, activity page design, etc., customer service must be an understanding of the product knowledge, sales ability, typing speed and understanding of the Taobao culture of the personnel zero-cat & e-commerce kind of. Formation of the team needs to first set positions, clear job responsibilities and division of labor, and then through various forms of recruitment, people need to be trained, management and assessment. Of course, in fact, a person can also do Taobao, just need to take the positions are both done, but I guess then God man

Planning and decoration of the store

Take a good name, do a good job in the application of the preliminary work, approval can be formally began to plan the decoration of the store. Of course, because Taobao Mall audit work sometimes back a little longer, so most of them are synchronized, registered down, directly uploaded decoration only.

Taobao store planning is actually not complicated, especially the module column program has been determined, only need to determine the content is OK. However, in fact, a store decoration planning is not so simple, beforehand, you need to analyze a large number of competitors' stores and the advantageous characteristics of their own brand, and then combined with the target audience and some of the later operational ideas to column planning. For example: many Taobao store focus on interactive communication, it will add some gangs, community columns, and the brand's history of personality is very important, there will generally be a brand traceability column.

After the planning, it is the artwork design implementation, from the store sign, store label, home page to the product display page template, and then to the column brand page personality design, etc., in the store planning a good style of visual performance

Planning and packaging of products

There are a lot of factors that affect the conversion rate of a store, but the product is a more important element.

Product planning contains a very wide range of content and more. Such as product lines and product mix planning, do Taobao to determine the flow of products, blocking products, profit products, follow-up products, and this is combined with product pricing, the formation of a complete product width and product mix, to achieve the balance of hot sales and profit unity.

Commodity promotion operation

Commodity promotion operation and product planning actually complement each other, Taobao store commodity promotion, can be divided into

One: Taobao various promotional activities;

Two, planning and creative stores of various themes;

Three, the use of correlation sales, cross-selling and other means of means way to realize the product vividly, to enhance user stickiness, enhance customer unit price. User stickiness, enhance customer unit price. These three promotional activities are interlinked, and the following and a variety of forms, the combination of these means of use, you can create explosive products, to achieve sales leaps.

Six, promotion and operation

Taobao for sellers to gather a lot of accurate purchase traffic, as long as these flows into customers on the line. And Taobao platform provides a lot of promotion tools and ways. For example: small and medium-sized sellers most commonly used through train, and for example, large sellers use advertising, in addition to Taobao's commodity search ranking, store search ranking, more can bring a huge number of accurate customers, which need to carefully study the rules of Taobao search ranking, and then targeted optimization.

Taobao operation step 7: customer service sales

Customer service sales is a key link in the realization of sales, has a core position. Customer service sales link, you need to standardize and systematize operations from job skills, business knowledge, network culture, daily management, training and other levels, to achieve sales customer service system flow and reproducible.

Taobao operation step 8: data analysis

Data mining and analysis is the most obvious difference between e-commerce and traditional offline business, e-commerce data is accurate and instantaneous. Almost all strategic planning and operational planning need to be supported by specific data, data analysis is only a means to an end, the purpose is to identify problems and opportunities through data analysis, develop strategies, improve the effectiveness of the promotion, enhance the conversion rate of the store, so as to improve the ROI of the whole store, to maximize corporate profits.