The biggest difference between online advertising and traditional advertising.

1. Powerful online advertising data tracking and analysis: including advertising display volume, advertising click volume, advertising click rate, advertising display or click area;

2. Accuracy: According to the nature of the advertising content, you can choose the website, exhibition period, exhibition area, etc. Relevant audience, and can choose whether to display advertisements according to the keywords contained in the current page, while search advertisements will display advertisements more accurately according to the target keywords;

3. Various payment methods: cpt, cpa, cpm, cpc, cps, etc. According to the characteristics of advertisers or advertising products, choosing the appropriate payment method can save costs to a great extent;

4. Interaction: SNS, blog, Weibo, bbs, etc. Can interact with netizens through certain planning;

5. Trend: In 2009, Britain became the first country whose online advertising market exceeded TV advertising. The rise of online video advertising also makes some traditional TV advertising manufacturers turn to online video advertising which is more interactive and easy to track and analyze data. In addition, the post-70s, post-80s and post-90s mostly kill time through the Internet, and the increasing network coverage and corresponding activity are incomparable to traditional advertisements.