What are the real estate marketing models?

1. offline marketing: this is the most traditional way of real estate marketing. Attract buyers to the site for consultation and purchase through exhibition areas, opening ceremonies, sales centers and other forms.

2. Network marketing: With the development of digitalization and Internet technology, network marketing has attracted more and more attention from developers. Online channels such as e-commerce platform, social media and APP have become important means to promote sales, including using virtual reality technology to let customers intuitively experience the future house.

3. Cooperative marketing: that is, developers cooperate with other real estate enterprises and financial institutions to promote and integrate their respective marketing capabilities and resources.

4. Agency marketing: The developer entrusts a marketing agency to be responsible for the promotion and sales of the project.

5. Community marketing: Let residents who have bought houses become project spokespersons, provide exclusive discounts and other incentives, and guide them to recommend new customers.

6. visual merchandising: With the help of big screen, architectural model, virtual reality and other visually vivid ways, developers can let buyers better understand the characteristics of the project and improve their trust and interest in the project.

7. Outward marketing: through overseas exchanges, pay more attention to land with similar positioning and development, and attract more potential investors.

8. Customized marketing: One-to-one customized marketing is a trendy marketing method. As more developers launch luxury buildings, villas and high-end apartments, the project sales risk will be reduced through customized marketing.

Generally speaking, there are various real estate marketing models. It is necessary to understand and master the needs and consumption habits of target customers and introduce the project to potential customers in a more innovative and diversified way.