Prospect of after-sales service in China automobile industry

The essential feature of service industry is that the products it provides cannot be stored. Automobile service industry is the supporting and basic business connecting production and consumption in the value chain of automobile industry, and it is the extension of these businesses. In a mature automobile market, after excluding the profit of the whole vehicle, the profit of automobile sales accounts for about 20% of the profit of the whole automobile industry, the profit of spare parts supply accounts for about 20%, and 50-60% of the profit comes from service. Automobile service has become the main profit source of foreign automobile manufacturers, and also constitutes an important pillar of the sustainable development of automobile industry.

Since 2000, the development of China automobile industry has been called "blowout" by the industry, with an annual growth rate as high as 30%. In 20 10, China's automobile production and sales both exceeded180,000, reaching 18264700 and1806190,000 respectively, reaching a record high and ranking first in the world. Accordingly, the automobile service industry is increasing by 40% every year. Since 2008, China has entered a period of rapid growth in the automobile service market, and the automobile service industry has entered the mainstream of China's national economy and become a strategic pillar industry. At present, the profit rate of China's automobile service market has shrunk by as much as 40% relative to the profit of automobile sales.

In recent years, China automobile maintenance industry has entered a golden period of development. In the baptism of the market, the automobile maintenance industry and the automobile warranty equipment industry have formed a lucrative automobile aftermarket. At present, the annual sales of the automobile warranty equipment industry alone have exceeded 6 billion yuan. Great changes have taken place in the automobile maintenance industry in terms of maintenance concept, maintenance system, maintenance strength and operation mode.

At present, more than 60% private high-end car owners in China have the habit of doing external beauty maintenance for their cars; More than 30% private low-end car owners have also begun to form the concept of car beauty maintenance; More than 30% of Volkswagen's high-end cars also undergo external beauty maintenance regularly, and the automobile beauty industry has formed a huge market development space in China.

Since 2007, the car rental market in China has developed extremely rapidly, and car rental companies have sprung up like mushrooms after rain. By the end of 20 10, there were nearly 200,000 car rental vehicles in China, with an output value exceeding1800 million yuan. The car rental industry is expanding from the central and eastern regions to the western regions, and from big cities to small and medium-sized cities. On April 2, 201/kloc-0, the Ministry of Transport issued the Notice on Promoting the Healthy Development of the Car Rental Industry, clearly stating that in the next five to ten years, China will initially form a car rental service system with leading enterprises, diversified business entities, nationwide network coverage, standardized business practices, good market order and service level in line with the international advanced level, which will basically meet the economic and social development and the people's demand for the car rental industry.

China auto insurance industry has been ranked first in the property insurance industry. Since 2009, insurance companies have adopted the mode of cooperation with 4S stores, car dealers and other channels in auto insurance management, established a long-term cooperation mechanism of mutual benefit and win-win, and vigorously developed the channels of electricity sales. In 20 10, China's auto insurance industry realized premium income of 273.8 billion yuan, accounting for 70.3% of property insurance premium income.

China's booming automobile industry has attracted worldwide attention. With the continuous growth of private car ownership in China, the development space of automobile service market will expand day by day. At present, the development of automobile service industry in China market is still in the primary stage, but the demand for automobile service by urban car owners will continue to be strong. There is still huge room for operation between consumption pursuit and market supply. The next few years will be a good opportunity for China's automobile service industry to make great achievements.