Traditional Culture Encyclopedia - Traditional festivals - Why are there more and more direct marketing refugees?
Why are there more and more direct marketing refugees?
Direct marketing is the marketing of consumer products by independent marketers by presenting products and services directly to consumers in a face-to-face manner with explanations and demonstrations outside of a fixed retail outlet, such as a person's home, workplace, or other location. Direct marketing originated in the United States in the 1950s. It is simply referred to as direct selling by manufacturers. It allows goods to be sold directly to consumers without having to raise prices through various agents. It is a business and sales method in which a company recruits salespeople to sell directly to the final consumer.
People who do direct selling are like brainwashed, dreaming of getting rich overnight, but 90% of them fail. The main reason is that there is no marketing strategy, which is to rely on running the market and pulling heads to sell their goods verbally. Relying on traditional ground marketing methods, the cost of meals, transportation and hotel accommodations are too efficient and too low. In addition, the price of the direct selling company's products is too high for the average person to accept. How do you sell the market? If you can't sell, you won't make any income. You also have to worry about the products expiring and have to use some yourself or sell them at a discount, so you will become poorer and poorer.
At present, some direct selling companies have developed a bad culture. If you don't sell, you don't perform, and if you don't perform, you don't earn! Many people have been brainwashed. In order to do the project, stubbornly adhere to their own point of view, to buy their own goods to rush performance. When the products don't sell, they are reduced in price, and when they expire, they are thrown away. In the long run, deposits become inventory and debt! As a result, many direct selling companies have trained many "ahead of their time" direct selling refugees!
Currently, there is a surplus of labor. Many people don't want to work and want to start their own business, but they suffer from a lack of start-up capital. Many people do not want to suffer and want to get rich overnight. Therefore, they are looking for their dreams in the direct selling industry. God has an eye, a give and a take. These people always fail to get what they want. As a result, the streets are now full of direct selling refugees with empty pockets.
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