Current status of design development in China

1. Regional competition in the global design industry. In the global design industry, the United States and the European Union are still in a dominant position. They have a large talent pool and leading companies in the fields of industrial design, engineering design and graphic design. However, with the process of globalization

With the continuous development of other countries, the overall production advantage areas of the design industry are also changing. Currently, the global design industry is undergoing the third regional transfer, and the transfer destination areas are all in East Asia. The design industries of Japan and South Korea are experiencing

After the rapid development at the end of the 20th century, it is gradually transitioning to China. Especially after entering 2010, China's design industry has developed rapidly.

At present, China's design industry is developing rapidly, and is also actively changing in the domestic industry development process. It has gradually shifted from the initial volume requirements to high-quality requirements. Improving the visibility and international recognition of Chinese design brands has also become a key issue for Chinese design.

The top priority for the future development of the industry is that from the perspective of the competitive landscape of the world's design industry, China's design industry is currently in the third largest echelon in the world, that is, in the catching-up stage.

2. Competitive factions in China’s design industry. According to the distribution of China’s design industry market, it can be divided into four main subdivisions, including industrial design, engineering design, architectural design and visual design. There are many excellent designers in each industry.

However, judging from the business scope of the company itself, many companies cover two or even more tracks in the design segment. For example, the visual design company Morning Design also takes into account the business of architectural interior design.

Few industrial design companies have also entered the architectural design track.

3. Market ranking of China's design industry - taking engineering design as an example. In the field of engineering design, subject to restrictions on industry entry qualifications, although there are many companies in my country's engineering design industry, industry development is highly concentrated compared to the industrial design field, and state-owned capital Engineering design companies have great development advantages in the engineering design industry by virtue of their complete qualifications.

On September 9, 2021, the China Survey and Design Association announced the 2021 rankings of engineering project management, general engineering contracting, overseas engineering project management, and overseas engineering general contracting turnover.

Among them, Sinopec Engineering & Construction Co., Ltd. has a turnover of more than 2 billion yuan, ranking first.

4. Market Concentration in China's Design Industry At present, the market concentration in China's design industry is low and product competition is fierce.

Judging from the concentration of the industrial design industry, according to public information, the top 4 brands in industrial design in 2021 have a combined share of 21.06%, and the top 8 brands have a combined share of 27.35%. The market concentration is low.

This also reflects the current characteristics of the design industry, which are mostly small and medium-sized enterprises, and the concentration effect of leading enterprises is not obvious.

5. Enterprise layout and competitiveness evaluation in China’s design industry In terms of revenue scale in the design sub-industry, the current design brands in the domestic market are mainly industrial design, engineering design and architectural design. In terms of industrial design, ST Yichang Co., Ltd.

(002420) has a relatively high revenue scale, and its business scope is mainly distributed in China. In the field of engineering design, Huashe Group (603018) has certain advantages in business scale, and its domestic and international sales layout is relatively balanced, allowing the company to

There is better room for development in the future.

6. Summary of the competition status of China's design industry. From the perspective of the five forces competition model, since there are currently many competitors in my country's design market and various factions are developing steadily, the competition among existing enterprises is relatively fierce; and design belongs to skin care. consumer goods, there is a certain threat of substitutes; the upstream suppliers of the design industry are generally raw materials, packaging and other companies, due to the large number of suppliers, the bargaining power is weak; the downstream consumer market is mainly end customers, due to the large number of design brands, Consumers have many choices, so they have strong bargaining power; in addition, because the design industry has relatively low entry barriers and the market maintains a stable growth trend, it is threatened by larger new entrants.