What are the supermarket formats?

The so-called format is the form of business, which refers to the scale of operation, commodity structure and mode of operation of the store. At present, many supermarkets at home and abroad mainly have four formats: convenience store, food supermarket, storage mall and comprehensive supermarket.

Supermarket format classification 1: convenience store

Convenience store is a retail format whose main purpose is to meet the convenience needs of customers. Characterized in that:

1. Located in residential areas, highways, stations, hospitals, entertainment places, institutions, organizations, enterprises and institutions.

2. The business area is about 1oo square meters, and the utilization rate of the business area is extremely high.

3. Business hours are generally more than 16 hours, or even 24 hours.

4. Commodity structure: fast food, small packaged goods and stationery magazines are the main products, with the characteristics of ready-to-eat consumption, small capacity and emergency.

5. Target customers: Residents can reach it within 5 minutes' walk, and 80% of customers shop purposefully.

Convenience stores make up for other formats in time, space and goods. With the improvement of people's living standards and the acceleration of life rhythm, there is more room for development.

The second category of supermarket format: food supermarket

Food supermarket is a retail format that adopts self-selection mode and mainly sells food, fresh food, non-staple food and daily necessities to meet customers' daily needs. Characterized in that:

1. The site is located in residential areas, traffic arteries and commercial areas.

2. The business area ranges from 5oo to 1000 square meters.

3. Commodity structure: mainly commodities with high purchase frequency.

4. Business hours shall not be less than 16 hours.

For residents, it takes about 1o minutes to get there.

Non-fresh products can't compete with big companies in price. As an essential commodity, fresh food is an indispensable part of the basic life of consumers in business circles, and fresh food has become the main commodity of such shops. Shops need to attract housewives by improving the freshness and processing technology of fresh food, and actively participate in or organize various community activities to make consumers feel that they are shopping at their neighbors' homes instead of going to the store.

Classification of supermarket formats: storage malls

Warehouse-style shopping malls are mainly engaged in the management of living materials, integrating warehousing and sales, selling at low prices and providing limited services (some of them adopt membership system and only provide services for members). Its characteristics are as follows:

1. The site is located in the urban-rural fringe, but the transportation is convenient and there is a large parking lot.

2. The business area is large, generally more than 65,438+0 oooo square meters.

3. The library and bookshelves are integrated, with simple decoration and cost saving.

4. Commodity structure: mainly food (partially fresh), household goods, clothing and materials, stationery, household appliances, automobile supplies and indoor supplies. The focus is on the breadth of goods (referring to the types of goods).

5. Target customers: mainly small and medium-sized retailers, catering industry, group buyers and consumers with transportation. Most of these stores implement mass sales and large orders, thus achieving cheap sales.

Supermarket format classification 4: comprehensive supermarket

Comprehensive supermarket is a retail format that mainly sells popular and practical goods and meets customers' one-time purchase needs. Its characteristics are as follows:

1. The site is located in residential area, urban-rural fringe or commercial intensive area.

2. The business area is more than 2,500 square meters.

3. Commodity structure: fresh food, clothing and food supplies are complete. Emphasis is placed on the depth of goods (referring to the specifications, grades and varieties of the same goods).

4. Target customers: meet the consumption needs of the middle-income class with the largest proportion of consumers.

The facilities are better decorated than warehouse stores.

Comprehensive supermarkets can provide a better and more comfortable shopping environment and a variety of commodity selection opportunities than warehouse shopping malls.

In short, each retail format has its own characteristics, advantages and special requirements for the environment, and there is a certain competitive relationship between various formats, which can make up for each other's shortcomings. Reasonable layout can complement each other and prosper the market. Only by carefully understanding the advantages and disadvantages of various retail formats, conducting extensive research, carefully analyzing the consumption mentality and needs of various consumers, and rationally arranging, can we give full play to the advantages of various formats and obtain the maximum benefits with minimum investment.