marketing ethics

Marketing ethics is mentioned side by side with marketing ethics. For enterprises, the interests of consumers and society should be taken into account while producing and operating. Organizations should determine the needs, desires and interests of the target market, and then provide customers with higher value in a way that can maintain or improve consumers and social welfare.

1. Requires social and moral issues to be considered in marketing. Such as: Hope Project, environmental protection products, helping the disabled, helping re-employment, repaying the society and so on.

2, can not put their own interests above the interests of consumers and society, even at the expense of making fake and shoddy products, damaging the interests of consumers and destroying the ecological environment.

3. Marketing ethics also requires paying attention to the satisfaction of consumers' long-term interests and needs. For example, focusing on short-term interests, or causing delay, delay or bad mood, although it does not directly hurt or deceive consumers, it is also immoral marketing.