What are the channels of network marketing?

Network sales, as its name implies, is to sell products through the Internet, and its essence is to sell products by using the Internet as a tool. Like many emerging disciplines, "network marketing" does not have a recognized and perfect definition. Broadly speaking, all marketing activities that use network marketing as the main means to achieve certain marketing goals can be called network marketing, that is, network marketing runs through the whole process of online operation of enterprises.

As the most popular marketing method at present, there are many ways of online marketing, and the most common online marketing channels are as follows:

1, bbs marketing (BBS marketing)

Forum marketing can be the main channel to support the promotion of the whole website, especially in the initial stage of the website, which is a good promotion method. Using the super popularity of the forum can effectively provide marketing communication services for enterprises. Due to the openness of the forum topic, almost all marketing demands of enterprises can be effectively realized through forum communication. Forum marketing is to take the forum as the medium, participate in forum discussions, establish their own popularity and authority, and promote their products or services by the way.

2. News event marketing

There are a large number of newsgroups and forums on the Internet, where people often discuss and publish news on specific topics, including business information.

3. Word of mouth marketing

Although word-of-mouth marketing did not exist in the 2.0 era, it was more obvious and important in the 2.0 era.

4. Search engine marketing

That is, search engine optimization is to optimize the website structure (internal link structure, physical structure and logical structure of the website), high-quality website theme content, and rich and valuable external links to make the website more user-friendly and search engine-friendly, so as to gain an advantage ranking in search engines and introduce traffic to the website.

5. Viral marketing

Virus marketing model comes from network public relations, and it is carried out spontaneously among users by using the principle of word-of-mouth communication between users, with low cost. Viral marketing does not use viruses or rogue plug-ins to promote publicity, but guides and stimulates users to actively promote it through a reasonable and effective integral system, which is a marketing model based on intentional users.

6. Network integrated marketing

Network integrated marketing communication is a popular marketing concept and method in the West since 1990s. Compared with the traditional marketing "product-centered", it emphasizes "customer-centered"; It emphasizes that marketing is communication, that is, communicating with customers through various channels and establishing brand relations with customers.