What challenges does online media pose to the traditional news value?

The Impact of Internet on Traditional Newspapers

More and more newspaper readers turn their eyes to the Internet, which means that more attention resources are being lost from traditional media. The biggest threat to the survival of newspapers is the rapid updating, rich content and the increasing number of visitors. The development of the internet has greatly divided the original social attention resources of traditional newspapers, and some newspapers even face the embarrassment of exhaustion of attention resources after three to five years. All these show the great impact of the booming network on traditional newspapers and the tension of the future living environment of traditional newspapers.

The rise of the Internet has had a devastating impact on traditional newspapers, because it has obvious advantages compared with traditional newspaper media: (1) wide inclusiveness. Hyperlinks in the network can publish infinitely rich materials in three dimensions, and their contents are unlimited, so the network can be called the most resource-rich database. The network will also provide some related news links to inform the audience of the background materials of similar news or current affairs news for the convenience of the audience. (2) timeliness. Network update speed is fast, not limited by printing, transportation, distribution, compilation and other factors, and network information can be sent almost simultaneously. (3) interactivity. Newspapers usually spread in one direction, but the network can realize instant two-way interaction. Network integrates interpersonal communication, group communication and mass communication. The boundary between sender and receiver in the network is blurred, and each receiver can be the last second communicator. (4) Multimedia communication. The network gathers words, sounds, pictures and videos to convey information. The network uses any one or combination of them to spread information, breaking the single mode of traditional media. (5) Humanization. In the past, people just passively looked, listened and looked at things they didn't hate. The disseminator actively pushes information to the audience, and the audience passively waits for the arrival of information. In the network, people have higher initiative, personal participation and operability. The audience is no longer passively accepting, but actively mastering and controlling the information transmitted by the media. (6) "openness". The network has no boundaries and is not restricted by regions. (7) "personalization". This is an essential feature of Internet media. Due to the limitation of technology, all the media used to be popular, but the Internet can target specific audiences and individuals.

In addition, the free expression, strong opinions, timely feedback and anonymity in the network make this new media full of temptations and easily threaten the traditional form of newspapers.

China's advertising industry continues to maintain double-digit growth, and global advertisers have made no secret of their envious eyes, while China advertisers have also given the same eyes to their peers who are harvesting fruits in the field of Internet advertising. In 2004, the online advertising market without search engine in China increased from 654.38+0.8 billion yuan in 2003 to 654.38+0.9 billion yuan, with a market growth rate of nearly 70%. At present, China's online advertising market accounts for less than 1.4% of China's overall advertising market, far below the international average of about 5%.

2. The status quo of traditional newspapers

Although the internet has had a huge impact on traditional newspapers with an irresistible momentum, it does not mean that newspapers will be replaced by the internet and disappear from now on. Reality tells us that they just transfer readers from newspapers. Newspapers are still one of the most important mass media in the world. In the end, newspapers, radio and television reached a balance, forming a * * * * situation.

With the rise of the Internet, newspapers are facing unprecedented challenges. Will newspapers really leave the historical stage in the network age and remain in people's memory?

The answer is no, the history of human communication has repeatedly told us that communication media and communication technology have always developed in an overlapping state, and it is impossible for any new media to completely replace the existing old media. After the outbreak of the new communication revolution, the means of communication used by mankind in the old communication revolution will not be abandoned, but will always appear in the new communication activities with a new look. Just as written communication can't destroy language, printed media can't live without words, and electronic media can't replace printed media, newspapers and the Internet will also be a relationship of mutual competition, mutual reference and mutual coordination.

In addition to the above factors, we should also see that as a new media, compared with traditional newspapers, the network has obvious disadvantages: (1) the convenience of reading. (2) The authority of news. (3) reading habits. The way newspapers are read is better than the internet, and most people are still used to facing the paper media instead of reading on the screen.

Comparing the advantages and disadvantages of the above-mentioned network with traditional newspapers, we can see that it is impossible for the network to replace traditional newspapers.

(1) Create an electronic version. The electronic version can complement the advantages of traditional newspapers, thus improving the content and methods of the mother newspaper. (4) Reform the reporting. Fame, expand influence and enhance competitiveness. (5) maintain authority.

3. The present situation and development of traditional newspapers and online media: in the optimization and integration, * * * has * * * brilliance.

In 2006, zhejiang daily press group and Founder Group of Peking University developed digital newspapers. Just entering 2007, Wen Hui Xinmin United Newspaper Group cooperated with Xplus, a well-known online magazine platform, and launched the first cooperative product-Wen Wei Po. This move marks that China Newspaper Group has officially joined hands with new media to operate the digital newspaper field. There is no distinction between old and new media development in the future. Whoever has mastered the new technology will be the final winner.

Experts have long predicted that with the prosperity of the Internet, the increasingly developed online media will eventually replace the traditional print media. The research report published by the World Press Association in 2003 refuted this prediction. The report shows that newspapers, as the so-called "declining" media in the Internet age, have a steady increase in circulation in many countries in the world. In addition, the online editions of many well-known newspapers occupy a dominant position in online media and become another selling point of newspapers.

According to this report, in 2002, among the 46 countries surveyed, newspaper sales in 22 countries increased, and newspapers in many developing countries grew at an alarming rate and covered more and more widely. In many developing countries, it can be seen that the circulation of newspapers is related to the popularity of the Internet. In China, there were about 22.5 million Internet users in 2002, and the newspaper circulation from 1998 to 1999 increased by 12.7%. In 2003, the daily circulation of newspapers exceeded 50 million. Compared with developing countries, in developed countries such as Western Europe and North America, the number and circulation of newspapers have shown a downward trend in the past 10 years, but this trend has stopped in recent years, and in some countries, the circulation of newspapers has even increased slightly.

The above data show that at this stage, the status quo of traditional newspapers and online media is complementary and common development. Bauer, president of the World Press Association, once said: "If newspapers really disappear-which is impossible in the foreseeable future-it is obvious who will provide rich content to online media."

In the 20th century, scientific discovery and its application constantly produced basic media technology, which promoted the emergence of new media. New media can stimulate the development of traditional media, promote their mutual integration and accelerate the differentiation and integration of media. In fact, the birth and rise of new media only marks another major change in the history of human communication. Every change will bring a far-reaching breakthrough to information dissemination. The new media and the original media face specific audiences, compete with each other, complement each other, * * * preserve the glory of * *, and jointly serve the communication cause of prosperous mankind. This is the realistic relationship between various media at present.

In addition, comparing the advantages and disadvantages of traditional newspapers and online media, we can also see that traditional media and emerging media will seek new development through mutual promotion and create the future through optimization and integration.

In the future, newspapers and new media represented by the Internet will not be a game, but more cooperation and win-win results.

. (Guo Letian, vice president of Wenzhou Daily Newspaper Group, editor-in-chief of Wenzhou Net)