Pinduoduo has become the largest e-commerce brand in China. Why is Pinduoduo so popular?

Online shopping has been integrated into daily life, and our life cannot be separated from online shopping.

With the rise of the Internet era, the number of online shopping apps has also been increasing, from the beginning of a series of shopping platforms such as Alibaba, Taobao, Vipshop, JD.COM and Pinduoduo.

Among them, Pinduoduo has become the largest e-commerce brand in China. Pinduoduo was founded in 20 15, and in less than three years, it achieved a horrible scale of 40 billion monthly flowing water. Pinduoduo's business model is the online group buying model, in which a commodity is purchased at the group buying price. For example, if a dress is priced in 99 yuan, you can buy it in 50 yuan. Users can send the link of assembled goods to their friends, and return the goods if they are unsuccessful. We have seen many people in the circle of friends, and each WeChat group has a group purchase link from Pinduoduo, which has achieved fission through social networks. This model has promoted the whole social network. ?

I believe everyone knows about the bargaining activities of many products. Many friends have received bargaining links from friends to help bargain for free goods. I have to say that this free product is very attractive. Pinduoduo uses customers' psychology to realize product innovation (fission growth), enhance activity and increase brand exposure. Let more people know that this APP can get goods for free and can be split.

Advertisements in Pinduoduo are everywhere. Pinduoduo's advertisements are inserted in every variety show, and the advertisements are sung at different times? Pinduoduo, Pinduoduo, Pinduoduo ... I believe many people have been brainwashed by this song. Listening to humming and singing, hahaha. From CCTV to local stations, from outdoor light shows in cities to wall paintings in rural areas. As long as it can advertise, Pinduoduo has not let go. The mainstream TV variety shows, Pinduoduo completely copied OV's way at that time, and blew them up one by one. Speaking of transportation, you can still see Pinduoduo from airplanes, high-speed trains, subways, bicycles and buses. Besides, other traditional offline channels that you can see, Pinduoduo has tried to launch.

The publicity is in place and the lowest price is included. For the same goods, Pinduoduo follows the logic of small profits but quick turnover, and JD.COM Tmall follows the brand logic. Pinduoduo is a department store and Tmall JD.COM is a shopping center. For the same goods, Pinduoduo follows the logic of small profits but quick turnover, and JD.COM Tmall follows the brand logic. Pinduoduo is a department store and Tmall JD.COM is a shopping center. I bought many of my daily gadgets in Pinduoduo. They are very affordable and meet my needs.

It is not unreasonable for Pinduoduo to become the largest e-commerce brand in China, because the publicity is pervasive, which intensifies the fission and sells small profits but quick turnover at low prices.