Advantages of Traditional Marketing

Before finalizing a marketing plan, a case study should be conducted to avoid making unrealistic predictions. In this regard, I am going to share the advantages of traditional marketing for you.

Advantages and disadvantages of network marketing

Advantages:

1. Network interaction, communication is unlimited

The ability to unilaterally active dissemination and implementation into interactive communication and exchange with customers on the network, so that the effect of the sale is more effective. []

2. Reduce the marketing budget

Network marketing can reduce the cost of procurement and promotion costs.

3. Improve marketing efficiency

On the Web, server storage costs are low, information content is large, transmission speed is fast, and online information is constantly updated and easy to search.

4. Expansion of the marketing market

The wide reach of the network creates a convenient instant global community

5. Breakthrough in space and time, more opportunities

Network marketing it reduces all kinds of business discrimination and market barriers

Weaknesses:

1. Lack of security and trust

When people buy things they always To see with their own eyes, hands touch to rest assured, and online shopping, people can not see the real thing, there is no sense of texture, in case they are fooled how to do?

2. Lack of interest

Online shopping, the face of the cold, no feelings of the machine, it does not have the elegant and comfortable environment of the mall atmosphere, the lack of a few friends to go shopping when the fun, but also less people to give you advice

3. Technology and security issues

China's level of development of the network is not high, the coverage rate is low

5, the impact of online marketing on the traditional marketing.

Differences and advantages between network marketing and traditional marketing

1, from the product (product) and the consumer (consumer)

Theoretically, general merchandise and services can be sold on the network, in fact, the current situation is not so. From the marketing point of view, through the network is possible to market most products, even if not through the network to reach the final transaction, the role of network marketing publicity and communication still need to be valued. Network marketing can really directly face the consumer, the implementation of differentiated marketing (one-to-one marketing), for a certain type or even a consumer to develop appropriate marketing strategies, and consumers are free to choose their own interest in the content to watch or buy. This is not possible with traditional marketing.

2, from the price (price) and cost (cost)

As the network marketing directly to consumers, reducing the wholesalers, retailers, and other intermediate links, saving the intermediate marketing costs, can reduce the cost of goods sold, reduce marketing costs, so the price of goods can be lower than the price of the traditional way of selling prices, which produces a greater competitive advantage. It is also important to note that the reduction of intermediate links in the sale of goods, the cost of mailing and distribution of goods will also affect the cost of goods sold and prices to a certain extent.

3, from the promotion (promotion) and convenience (convenience)

In the promotion mode, network marketing itself can be used e-mail, web pages, online advertising and other ways. You can also learn from the traditional marketing of promotional activities, promotional activities generally require to have a novelty, can attract consumers, so the network marketing should also have a creative and innovative promotional methods. In terms of convenience, on the one hand, network marketing provides consumers with the convenience of choosing and buying the goods and services they need without leaving home, on the one hand, less consumers directly face the intuition of the goods, limited to the honesty and credit of the merchants can not guarantee that the information on the Internet is absolutely true, as well as online shopping need to wait for the merchants to deliver or mail, to a certain extent, to the consumer and brought inconvenience.