What are the advantages of soft text marketing promotion, soft text marketing classic cases

Internet era people get information more convenient, but the mechanism of the role of information occurs in essence remains unchanged, the use of information dissemination value always exists, in the field of marketing, soft marketing promotion or news marketing has been the lowest cost marketing means, I use the following content to explain the promotion of soft marketing: one. What is soft text marketing? Soft text is based on the concept of a particular product appeal and problem analysis, a text mode of targeted psychological guidance to consumers, in essence, it is a soft penetration of the business strategy in the form of advertising to achieve, usually with the help of textual expression and public opinion dissemination so that consumers agree with a certain concept, point of view and analysis of ideas, so as to achieve the purpose of corporate branding, product sales to achieve the purpose of the whole network of marketing and promotion. II. What are the advantages of soft text marketing promotion? 1. wide range of dissemination, release channels soft text marketing promotion is different from hard broad, it can be released on any platform, not limited to major news media, local news stations, social media and self-media blogs have a very strong vitality, and even some of the media to promote the soft text marketing articles as the main business, its advertising value and content release into one, often to the media to bring a considerable amount of traffic, to the enterprise. Considerable traffic to the enterprise to bring users at the same time also carried out brand marketing. 2. rich in content, readable strong soft text can be written through the diary, self-explanatory, industry news, product experience and other forms of writing, viral headlines and content is a soft text marketing and promotion of the tool. 3. low marketing costs, cost-effective soft text only need copywriting and planning can be written, although the depth of the content of the soft text, the spread of rate Can not do an accurate prediction in advance, but compared to the traditional door-to-door visits or the effect of telemarketing, soft marketing can be standardized, brand reputation, product image, etc. can be a unified voice, there will be no uncontrollable sales commitment problems, and low prices. 4. reuse, multi-point dissemination of the soft edited, can be distributed in the major platforms, due to the platforms of different populations, so the distribution of various platforms will play a role in the promotion of soft marketing, and the distribution of soft marketing. Distribution will play the biggest role in the promotion of software marketing, but before the release of the soft ab test, will be officially released to play the biggest effect of the soft. 5. long-term effective, high media penetration soft once released, in no special circumstances it will always be present on top of the platform, repeated on the user to play the role of marketing in the user feel the value of the soft will be shared on their own, so you can make the effect of the promotion of soft marketing More long, here does not include in the release of the platform before the agreement to save time. 6. on the enterprise website seo favorable soft text on the enterprise website seo favorable is divided into two aspects: ① indirectly affects the user in the platform to browse the soft text, the product or service is interested in, it will be directly through the soft text of the keywords or article at the end of the promotional links to the enterprise website to visit. ② direct impact of the general soft text will stay at the end of the promotion of the enterprise website link, some platforms can stay anchor text or hyperlinks, Baidu spiders will crawl along the link to the enterprise website, increase the relevance of the site, the soft text that is to become the site of the soft text external links. Three. Soft text marketing classic cases due to the many advantages of soft text marketing, business applications, soft text marketing classic cases emerge in an endless stream: 1. "In the Hall coughing spirit" case that day I caught a cold, it is very difficult, has been coughing for a morning, fast can not stand. I don't know if I infected my desk, the next day, my desk also followed me with a cough up, she complained about me, said I infected her, causing her to have no spirit in class, I am also very helpless ah what can I do? Then she took out a packet of cough medicine during the lunch break what Zhonghe Tang Ancestral Cough Spirit out, I looked at her with a straight face, she carefully opened the package, I asked her what is this? She said cough medicine ah, the rest of a packet, I actually coughed for a few days, ate a lot of drugs can not, but also on the stage in the afternoon, so I shamelessly asked her: "can not be divided into half a packet of me, I have to speak in the afternoon, really coughed up," she said: "I share half of it to you, then what do I do? She said, "If I give you half, what about me?" I did not say anything, silently drank a mouthful of water, but she still poured the rest of half a packet to me, she said: "You have to remember that today you owe me half, you know" I immediately mixed the medicine with water and drank it down, and did not cough in the afternoon, although there is still pain in the throat, but it has been much more comfortable, and the speech also went very well. However, since then, she often said I owe her half, and then asked me to help her with food and water and so on. I also had to follow the order to do, gradually, the day of graduation came, I asked her, I owe you half of the repayment? She said: No, you will always owe me that "half". I said all graduated, still owe you half ah? You give me a pain in the ass? After that we got together, because she said: "I want you to be my half". Comment: This cough medicine is also very well written, the story is said to be very fast in its efficacy, the advertisement is also just a one-off, the story is also very wonderful short. 2. "Yunnan Paiyao" case she said, "I read the junior high school very much like a boy, one day, he does not know why it was beaten, a man One day, he was beaten up for some reason and sat alone on the playground in a pitiful state. I bought a bunch of Yunnan Baiyao to help him rub, so silent everyone did not say anything, and then he became my boyfriend. But he'll never know it was me who told someone to beat him up!" He said, "When I was in junior high school I really liked a girl, and one day I was suddenly beaten up and sat alone in the playground acting pitiful. She then bought a bunch of Yunnan Baiyao to help me rub it in, and just like that in silence everyone didn't say anything, and then she became my girlfriend. She always thought I didn't know that people were called by her. But I just love her stupidity!" Comment: the story as a whole is really very good, the suspicion of advertising is not too big, just the scenario was hit, and then just use Yunnan Baiyao to rub, this simple small advertisement, the story is also very interesting and lean. Summarize: enterprises in the increasingly competitive market environment, the effectiveness of hard broad gradually decline, the value of soft marketing promotion becomes increasingly important, enterprises in the soft marketing more effort is worthwhile. Batman IT/h/65.html reproduced with authorization!