Why did Guiyuanpu change its name to Fiona Fang Tea Shop?

The reason why Guiyuanpu was renamed as Fiona Fang Tea Shop;

1. First of all, the relationship between the original brand name and tea is weak. Compared with Naixue tea, ancient tea and Honey Snow Ice City, the name longan shop has nothing to do with the category of tea, so it is difficult for consumers to recognize it as a tea shop.

2. Secondly, the communication cost is high. An important goal of Guiyuanpu is to go out of Shanghai and make efforts in East China.