What are the difficulties in the transformation of traditional media into new media?

The Dilemma of Traditional Media Industry

1, not fast enough

The ability to find news clues and dig hot spots is not fast enough. As we all know, traditional media are good at organizing the production of simple content. In the new media era, due to the lack of technical tools, it is impossible to produce content quickly.

The feedback speed of each channel is not fast enough after the content is put into use. Because there is no one-stop connection between traditional media distribution channels and production content, it is impossible to know the feedback and reaction caused by content release in time, thus affecting the next stage of content production.

2. Not accurate enough

After the content is released, it is difficult for traditional media to form a good interaction with users, lacking insight into users' needs, inaccurate advertising and unsatisfactory delivery effect!

3. Not enough

"Lack of communication" runs through the whole workflow of traditional media, and all links from "content production-content release-content feedback" are not really smooth, and they are all unilaterally announced to users, and even have fallen into an infinite loop.

4, not enough to earn

The profit model of traditional media still stays in the stage of selling advertisements by location, layout and columns. This form is too old to catch the eyes of consumers and can't help enterprises achieve conversion rate!