How SEO Optimization Combines with New Media

Baidu search engine adjustment actually has little effect on SEO optimization. Because Baidu is not the only search engine with competitive ranking. Sogou, Haosou and Google all have bidding rankings. To put it bluntly, bidding ranking is the advertising mode of synchronous price adjustment.

There used to be a bidding ranking, but now there is a bidding ranking. However, the adjustment of search engine algorithm is more conducive to the fairness of natural ranking. Although, such fairness has great limitations. As you can see, the top four are bidding advertisements, and the ranking pages after that are basically Baidu series products. (ps: ranking effect only for popular keywords).

So where should the focus of search engine optimization be now?

Perhaps, as you can see, there will never be Baidu products in the brand words. If it is a well-known brand, and the merchants have demand and competitiveness, the top four will definitely have bidding advertisements. Then, the following ranking pages must be pages with very accurate brand words, either official or online, or authoritative pages such as Baidu, Encyclopedia and Baidu Post Bar. So the focus of SEO optimization work is the optimization of brand words. (ps: brand operation is still necessary).

Users who use Baidu search engine account for 65% or even higher. So this is an important reason why we should do SEO optimization. (ps: The data shows that when users have information needs, they prefer Baidu search. )

1. If you find that you use SEO cheating and malicious optimization methods, if the circumstances are serious, you will be kicked out of the inclusion system by Baidu search engine and even included in the junk list.

2. Not only the use of SEO cheating methods will be affected, but also the website information is not readable, including harmful, pornographic, erotic information and other junk websites will be punished.

This is also the reason why many people think that SEO is not good after the adjustment of Baidu search engine. Spring has really come: the knot of wisdom struggle, crystal, fair struggle, market share. After this search engine adjustment, it is more conducive to grassroots entrepreneurship. At the same time, it also promoted the progress of domestic SEO optimization, promoted the development of SEO industry, and became more fair, just and systematic.

How does SEO optimization combine with new media? How to play?

Summary: product+planning+execution+new media +SEO+ website transformation, which is the latest SEO gameplay.

(1) product: develop new products and provide higher value and service.

(2) Planning: online and offline promotion planning.

(3) Execution: the execution between online and offline, intermediate work and final transformation entrance.

(4) New media: Weibo, WeChat, self-media and new media platforms are platforms and important information dissemination.

(5)SEO: the previous SEO optimization technology.

(6) website transformation: In fact, it is very clear that the main function is transformation.