What exactly does new media operation refer to? What kind of qualities should practitioners have?

New media operation is a systematic and comprehensive work, so it needs to be divided into categories to speak. First, the new media definition. If you put in many years ago, the new media certainly refers to the Internet media, such as Sina Sohu Netease Tencent, etc., relative to the traditional media, such as newspapers, television and radio, which is certainly new; and in the last year or two, with the rise of the mobile terminal, the original PC-based access to the site instead of the traditional media, but based on the mobile terminal instead of becoming a new media. For example, we often say the two micro-end, that is, microblogging, WeChat and a variety of news clients, like a little bit of information, today's headlines, daily Express, etc., and even some video clients.

Secondly, it is the advantage of new media. The development of science and technology to today, certainly is the new instead of the old, high-level instead of low-level. The development of the network through the forum era, to the portal era, to the search era, into the social era, and now into the mobile era. The characteristics of each era are different, but there is a deep imprint of the times.

The third is the classification of new media work. Including new media operations, planning, advertising, etc., involving a series of work such as sucking and washing powder.

Fourth, new media people should have six qualities: writing skills, communication skills, integration skills, news sensitivity, organizational skills. When there is an opportunity, this piece can be detailed.