Traditional Culture Encyclopedia - Traditional festivals - Comparative literature poster? Does this niche tea brand have a better advertising copy?

Comparative literature poster? Does this niche tea brand have a better advertising copy?

How to design literary posters? How to design a poster of Zhang Wenyi? Personally, I think there are some skills: 1 If we want to simplify literature and art, the first thing that comes to mind is China's traditional classical artistic creation technique-blank space. In artistic creation, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank is intentionally left, leaving room for imagination. The extra parts in the picture below are left blank, leaving room for readers' imagination, and the picture as a whole is more breathing. Open UC browser _ Xie Hammer releases Mi 2. Add a little color to the black-and-white picture with local color, and the picture is very visual. Black and white and color are in sharp contrast, not only will they not feel abrupt, but the overall quiet black and white picture will be more lively because of this color. Open UC browser _ Xie Hammer releases Mi 3. Cut the picture; There are often some irrelevant background contents in movies, and the background of these elements will greatly affect the overall picture sense of the image screen, so we can cutout the key contents of the screen and then combine them with the theme of the screen. Open UC browser _ Xie Hammer releases Mi 4. Geometry; Combine the pictures and geometric shapes consistent with the theme, and apply this feature to the unified layout, thus forming a sense of unity. Open UC browser _ Xie Hammer releases Mi 5. Deformity; How to make a boring picture more vivid and eye-catching? Taking the above picture as an example, we might as well try to break the shape of the elements in the picture, break the original shape and extend out of the picture, thus enhancing the attraction. Open UC browser _ Xie Hammer releases Mi 6. Full page; If the photo itself contains enough white space, or the color contrast in a certain area is not much different, you can consider typesetting the text according to the characteristics of the photo itself. Open UC browser _ Xie Hammer releases Mi 7. Collage; Sometimes you can try to collage the same series of pictures, and the collage size is best to create a sense of integrity. Open UC browser _ Xie Hammer releases Mi 8. Layer mask; If the photo itself is a simple, single-element repetitive picture, and the color of the photo is rich, you can try to add a mask layer to the picture, with the picture as the background, and add some words, so that the color of the photo will not be too bright. Open UC browser _ Xie Hammer releases Mi 9. Repetition; If you want the picture to highlight the key information well and the picture is full of rhythm, you can try to arrange repeated graphics in the layout and establish a hierarchy through size comparison. Repeated graphics of different sizes can make the picture more vivid and rhythmic. Open UC browser _ Xie Hammer to publish Mi 10. The vague background can give people a hazy feeling, which is very suitable for describing the fresh feeling of literature and art in the lush years. The combination of clear text and fuzzy background highlights the key points of the text and makes the audience pay more attention to the content of the text. _ Does this niche tea brand have any well-done advertising copy? Recently, a niche tea brand Baipu suddenly appeared in the advertising circle. Baipu's cultural concept is "Redefining, Tea and Life", which makes young people fall in love with drinking tea. Just attracted by its copy, a tea copy is so literary and fresh. Next, let's take a look at the specific content of this series of literary posters:

Poster copy

1. When there are five hairy crabs left,

He proposed throwing away all the time and sharing the rest equally.