What are the advantages and disadvantages of some advertising media?

Its advantages are fast communication speed and timely information transmission. Easy to save and repeat. The disadvantage is that the attention is not high.

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For most comprehensive daily or evening newspapers, the publishing cycle is short and the information is transmitted in time. Some newspapers even publish several pages a day, such as morning, noon and evening, so as to report the news faster. Some time-sensitive product advertisements, such as new products and newsworthy products, can use newspapers to spread information to consumers in time.

The immediacy of communication means that radio advertisements spread at the fastest speed. Broadcasting can make advertising content spread to target consumers quickly within the reach of information. No matter where you are, as long as you turn on the radio, the advertising target can be received immediately.

However, in the development of advertising media, with the injection of capital, it is inevitable that there will be many redundant commercial advertisements and the content you need at the same time. There are many columns and advertisements, competing to attract readers' attention. In this way, it is easy to attract people's attention only when your advertisement is particularly eye-catching. Otherwise, readers may turn a blind eye. This has formed a virtuous circle between advertising media.