What does Huang Lele do for a living?

Huang Lele, (pen name: Le Feng), male, born on May 21, 1990, was born in Jiangxi Linchuan talent township graduated from Jiangxi University of Finance and Economics, mainly engaged in network promotion planning, planning numerous network events, more than four years of experience in network promotion. Has served as the Tencent cell phone beauty of the emotion of the final review; nine south door text director. Its management of nearly 600 writers group, Taobao forum topic planning head, was responsible for Taobao daily specials forum marketing. Successively in tencent, taobao talk, daily specials forum, buyer show, catfight forum and other well-known domestic Internet companies to help do network promotion and related work; in the personal network promotion experience, the accumulation of their own network connections. Over the years is committed to network promotion industry planning, to obtain peer and customer high praise.

Chinese Name: Huang Lele

Foreign Name: Nick-nike

Alias: Le Feng

Nationality: Chinese

Ethnicity: Han Chinese

Birthplace: Fuzhou, Jiangxi

Date of Birth: May 21, 1990

Occupation: network promotion, event marketing, brand promotion

Graduate School: Jiangxi University of Finance and Economics

Beliefs: Materialism

Major Achievements: Buyer's Show Forum Founding

Shoe Throwing

Noble Body

Representative Works: A Woman's Happiness Cannot Depend on a Man

Pen Name: Le Maple

Sex: Male

Character: Low Key, Simple

Height: 174cm

Weight: 120 pounds

Profile

Huang Lele, (pen name: Le Feng), was born in Jiangxi Linchuan township graduated from Jiangxi University of Finance and Economics, is mainly engaged in the network promotion planning, from the contact with the Internet has always been to do is to promote the network of the work of the planning of the network of numerous events, more than four years of network promotion experience. Promotion experience, individuals specialize in network planning, event hype and event marketing promotion. He has served as the final judge of Tencent's cell phone beauty and emotion, and the text director of Nine South Gate. It has managed nearly 600 excellent writers; Taobao Forum topic planning leader; was involved in the founding of the daily bargains forum protector. Specializes in forum promotion, alliance promotion, soft text promotion, event promotion. Successively in tencent, taobao talk, daily specials forum, buyer show, catfight forum and other well-known domestic Internet companies to help do network promotion and related work; in the personal network promotion experience, the accumulation of their own network connections. Over the years is committed to network promotion industry planning, to obtain peer and customer high praise. At the same time, according to personal expertise in network marketing, launched a number of network events: after 00 breast augmentation, throwing shoes door, Guo Jingming microblogging hacked and so on. Accumulated in the industry for several years, and many group-buying Web site has a cooperative relationship, has accumulated a wealth of business resources for a number of shopping centers, gold crown, crown and group-buying company as an operating consultant, to provide a large number of operations and marketing planning, the novelty of its creativity and the degree of novelty, quite praiseworthy. Some B2B companies launched, marketing platform programs, also from his hand.

Bio

School

In the three years of university study, through the professional course of study and part-time during the school period in China's largest waikai network to do part-time work, through their own efforts, during the period of recognition of many business owners, responsible for the long-term marketing and promotion of their products, and now has a strong network of events planning capabilities and implementation capabilities. And through the network of communication, the establishment of their own promotion team.

Social

After leaving school, the company participated in the planning and implementation of many popular events in the network, fully responsible for the company's external business network planning and promotion, as the head of the Department of Promotion Planning. And assist Taobao Forum, Catfish Forum, Tencent Forum planning topics. By assisting the relevant forum negative planning topics, the establishment of promotional contacts.

Work

Because of the previous work demand, and business involvement, 2010 formal contact Taobao

2011 in Shanghai Shanggonghui International Trade Co., Ltd. as a position of e-commerce manager, mainly responsible for the team's construction and operation of the period of the creation of a flagship store on the Tmall, the main business Tieguanyin tea, in 2013 the store's daily active members of the 30,000 or so.

In 2013, the store had about 30,000 active members per day.

In 2012, in Hong Kong, the company served as director of e-commerce, to help the company from auto parts to women's shoes e-commerce industry to complete a magnificent transition, the company's team built by its own, and is responsible for the work of the store operations. The company's e-commerce team in 2013 has grown to more than 100 people, which, the company in the e-commerce created half a year later, in order to cooperate with the e-commerce sales, founded a more than 1,000 square meters of production lines, in 2013 already has three assembly lines.

In 2013, they set up their own Tianzi its operations network company, mainly engaged in the work of the operation, many years of work, deep in the front line, the company has a wealth of experience on the team building, store operations, with Taobao every step of the change and change their own way of playing; and there are many successful cases. Successful promotion cases are camel, seven degrees bird, Jenny Henshi, kumikiwa, Afonauti and many other big brands, years of operating experience, more and more feel that Taobao operation is no longer a simple technology, more is for the market perception and understanding. Personal Ability

Specializing in network marketing event planning, familiar with e-commerce operation mode, know Taobao various rules and Taobao promotion channels. For a number of shopping centers, crowns and network event marketing company as an operational consultant, providing a large number of operational marketing planning, the novelty of its creativity and the degree of novelty, quite praiseworthy. Many popular events program, implementation, also from his hands. Dedicated to e-commerce operation analysis and observation, and accurate marketing, known as "the first event marketer"; with major news media, network water resources. Can news, forums, microblogging, wikipedia, Q&A will be the event to promote the organic collection.

Personal opinion

Brand promotion

From the long-term network marketing promotion, Huang Lele put forward a core concept of network marketing promotion - creativity. Its mentioned that if you carefully study every case of successful promotion on the network and through the successful promotion of cases that bring great practical benefits, it is not difficult to find that the specter of a creative is the same pivot point of every case of ****. The so-called creativity, as in the promotion, and then formulate a way to promote with the needs of her consumer groups, that is, do not choose the big and the network advertising, do not choose not targeted network news, but the use of search engines powerful one-to-one effect, coupled with a certain network video, such as 00 after the event of breast augmentation, the promotion of its breast enhancement products, in the process of promotion, the reason why the choice of the exposure 00 After the breast enlargement, mainly with the sensitivity of the 00 children, so that the topic is more controversial, invisible so that netizens see the topic at the same time, actively involved in the event, curious and to understand, to achieve in a short period of time to detonate the topic hotspot, publicity and promotion of the product, through the follow-up series of events tracking reports, to maintain a certain degree of hotness, invariably, the promotion of our brand out.

Taobao operation

Operation of the first thing to do, must be repositioning. This and the product itself is equally important, why? Sometimes we find that sellers who sell the same products, some evaluate the product is good, some evaluate the product is not good. Because the customer ecosystem of different stores is not the same. Sometimes it's not the product that's bad, but not selling it to the right people.

Many people think that quality must be king and product quality must be the best. But ZARA successfully sold a batch of average-quality clothes to a group of young people pursuing freshness, and did just as well.

Some shopping is a need, but most shopping is a desire. Buyers who are looking for individuality because they have their preferences, and that's a very key factor in our pricing in a niche market.

Today's sellers are complaining about price transparency in e-commerce, difficult stores, and strong competition from brand homogenization. This complaint sellers ignore the "target customer" preferences, price transparency is only because of the same picture, similar services, the same product features, if so, your target customer positioning will not be different. If you want to reasonably position the target customer, to analyze their preferences and psychology, combined with these to create a differentiated picture, personalized service, targeted functionality needs, analysis of the target customer preferred price range to complete the pricing.

Apple is a great company, the product focuses on customer experience and interaction design, Nokia is also a great company, the product focuses on functionality and practicality and its own durability, on the cost of the hardware itself, the difference will not be more than double, but the target customer to make them price difference is very obvious.

"McDonald's" and other well-known fast food have launched a value lunch, dinner, per capita consumption can be controlled within 20 yuan, but the same is the field of fast food, "Pizza Hut" business package price as low as 39 yuan, every noon we went to Some of the more concentrated consumption of the region to observe, these brands are stores are full of people, the price difference is more than double, obviously they are positioned in the target customers are different.

So the precise target customer positioning determines product pricing.

Suggestions for product positioning and pricing

Find the industry's top stores, study the overall visual effect of the brand, the expression of the brand story, the operation of the customer experience, etc., to take the essence, remove the dregs, combined with the pricing of their own target customer groups.

Research the size of the industry. Find the industry competition for small customer groups, seize the market segments, do not blindly kill a very competitive field, combined with the needs of niche groups to develop products, services, pricing for their own brand tone.

Analyze the e-commerce environment data. Which products are currently the hottest selling products in the e-commerce environment, such as single essential oils are rose, tea tree or lavender? Are the resulting products easy to sell? Accurate pricing for prospective pop-ups.

Account for your own costs. The net cost of the product, the proportion of promotion costs, staff costs, the e-commerce platform's own costs, pricing for the cost.

For the activities and channels set aside the price space for discount promotions. 2013 Tmall promotion basically below 3-5% off and shipping, Jingdong and other vertical B2C promotion requirements of the lowest network, the anniversary of the time to discount a series of activities, so be sure to set aside the price range for promotional activities.