What are the main modes of e-commerce?

1, the mainstream form of e-commerce platform-B2C

B2C is the abbreviation of English Business to Customer, that is, business to consumer, which is expressed in the form of retail e-commerce platform. Well-known companies such as Tmall JD.COM in China and Amazon in foreign countries all belong to this category, accounting for more than half of the entire e-commerce market, and e-commerce giants are also produced here. The goods in offline stores are all here, so many people don't often go shopping in physical stores now.

2. Wholesale or distribution Internet model -B2B

B2B refers to business-to-business, because both parties are businesses. Naturally, this kind of e-commerce platform mainly does the wholesale or distribution of goods. In many cases, sellers can get goods directly from manufacturers through the platform, which avoids the price difference of multi-level middlemen and the logistics cost of transit. This is the advantage and charm of e-commerce.

In the classification of e-commerce platforms, B2B platforms actually appeared earlier than B2C. In the early days, there were HC, Kelpolo and Ali's 1688, but now the first two have fallen behind.

3, e-commerce between individuals-C2C

Consumer-to-consumer, C2C for short, I believe that some friends have already had the experience of being Taobao shopkeepers, that's right! It is the most famous representative of C2C e-commerce platform, and people in Jianghu call it "Universal Taobao". Ebay, a well-known foreign country, puts millions of goods on the shelves every day, facing the whole global market.

4. Deep integration of online and offline-O2O

If most of the previous e-commerce platform models are impacting traditional business models and traditional enterprises, then the emergence of Online to Offline and online to offline in recent years has brought powerful development assistance to traditional businesses. In the O2O e-commerce platforms such as Meituan and Word of Mouth, consumers can purchase or book directly online, and then go to offline stores for consumption. The platform has brought a steady stream of customers to the store.