Briefly describe the relations and differences between the concepts of production, promotion and marketing.

A: The concept of production refers to the traditional guiding ideology with production as the center, with the core of "above production" and the main pursuit of high efficiency and high output.

The concept of promotion refers to the traditional guiding ideology centered on promotion, the core of which is "promotion priority" when the supply of goods in the market exceeds demand.

The marketing concept is the guiding ideology of enterprise management, which is centered on consumer demand, centered on what consumer demand is, and centered on finding and satisfying consumer demand.

The production concept and the promotion concept belong to the traditional marketing concept, which is formed under the seller's market conditions. It embodies the business philosophy of taking enterprises as the center, and the relationship between production and operation is "fixed sales by production".

Marketing concept is a modern marketing concept formed after World War II, which is formed under the condition of buyer's market. It embodies the consumer-centered business philosophy, and the relationship between production and operation is "fixed production by sales". That is, "I will produce what the market needs."