Traditional Culture Encyclopedia - Traditional stories - What are the four elements of marketing?
What are the four elements of marketing?
Products, prices, channels and promotions. That is, the legendary 4p \ x0d \ x0d \ Product\x0d. From the perspective of marketing, a product refers to anything that can be provided to the market for people to use and consume and meet certain needs, including tangible products, services, people, organizations, ideas or their combinations. \x0d\\x0d\ Price\x0d\ refers to the price when customers buy products, including discounts and payment terms. Price or price decision is related to profit, cost compensation and whether it is conducive to product sales and promotion. \x0d\ x0d \ channel place \ x0d \ The so-called sales channel refers to the sum of all the links and driving forces experienced in the whole process of goods flowing from production enterprises to consumers. \ \x0d\\x0d\ Promotion promotion \x0d\ Promotion is any form of communication used by companies or institutions to inform the target market of their products, services, image and ideas, and to persuade and remind them of their trust, support and concern for the products and institutions themselves. Advertising, promotion, personnel promotion and public-private relations are four elements of an organization's promotion combination.
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