Is there a difference between social media marketing and traditional marketing?

Social media marketing is a way to use social networks, online communities, blogs, encyclopedias or other internet collaboration platforms and media to spread and publish information, thus forming marketing, sales, handling public relations and maintaining and developing customer relationship services. General social media marketing tools, including forums, Weibo, WeChat, blogs, SNS communities, pictures, videos, etc., are published and disseminated through media platforms or organizational media platforms.

Traditional official website and product websites mainly publish information, and the content is mostly static information and information. The frequency of content update is relatively low, and it is mainly included by search engines through keywords. Information update and content interaction on social media are much more frequent, and the channel page update rate on social media is very high, which makes it easier for enterprises to rank high in search. What are the differences in social media marketing?

Traditional marketing:

-One-way

-The corporate brand is the protagonist and controls the information.

-pursuing a lot of attention.

Social media marketing:

-Conversation

-Users are the protagonists, and information is not controlled by enterprises.

-Community, identifying and maintaining influencers.

-Fragmentation and refinement, humanized maintenance of every contact point.

Although the advantages of social media in marketing are obvious, there are still many problems. For example, the controllability of social media marketing is poor, and the input-output ratio is difficult to calculate accurately. However, with the advent of the social network era, the system of social media marketing will be gradually improved, so every marketer can't choose to avoid it, and we have to face this new challenge directly.

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