Traditional Culture Encyclopedia - Traditional stories - The main forms of infomercials are
The main forms of infomercials are
The main forms of infomercials are images, graphics and videos.
as follows:
Influencer ads are ads located in social media users' friends' updates, or in the content streams of informational and audiovisual media. The forms of infomercials are pictures, graphics, videos, etc., characterized by algorithmic recommendation, native experience, and can be targeted through tags, and according to their needs, they can choose to push the exposure, landing page or app download, etc. The final effect depends on three key factors: creativity+targeting+bidding.
1, definition
Feeds advertising, is in the social media user friend dynamics, or information media and audio-visual media content stream advertising. It was first introduced by Facebook in 2006.
This kind of advertisements interspersed in the content stream is relatively good for users' experience, and for advertisers, they can utilize users' labels for accurate placement, so it has ushered in an explosive growth especially after the arrival of the mobile Internet era, and almost all the Internet media have launched infomercials platforms.
2. Advantages
The advantages of infomercials: huge traffic, leading algorithms, rich forms, precise targeting, and good user experience. Combined with big data and AI for accurate placement, both brand exposure and access to results can meet the demand.
3, classification
Based on the attributes of the platform can be divided into: social, information, video.
4, orientation
Generally, there are natural attributes, geographic attributes, crowd attributes, crowd age attributes, and customized attributes and so on.
5, billing
CPC, CPM, CPA, OCPC, OCPM, OCPA.
6, the effect of the evaluation
Creative + Directional + Bidding
7, related platforms
Influencer advertising has become the main mode of traffic realization for media platforms, from traditional giants to emerging forces have joined the infomercial war.
8. There are many features of infomercials, and here are a few that are closely related to advertising.
The flow is huge, the algorithm is leading, the form is rich, the direction is accurate, and the user experience is good.
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