What is outdoor media?

Outdoor media refers to the media that publishes advertising information in outdoor venues such as roofs of major buildings, in front of business districts and roadside. The main forms are balloons, airships, carriages, large inflatable models, university corridors, high-end residential areas and so on. The concept of outdoor media is traditionally considered as outdoor media. This concept is narrow and inaccurate. With the prosperity and development of advertising industry, outdoor media should have a more accurate definition: it is a kind of communication media that exists in public space.

The research of Ge Feng media shows that outdoor media must have two basic elements, one is the space problem of outdoor media, and the other is that it belongs to a kind of communication media, that is, specific people and their communication. This concept should be a more accurate concept of outdoor media. Looking at outdoor media, if these two basic elements are available, we can define whether it is outdoor media. For example, some new media forms in restaurants and buildings belong to outdoor media. The original definition of outdoor media is outdoor media, which is obviously unscientific.

Outdoor media is not only a kind of communication media in public space.